Channel Marketing High Performance Webinar Replay

Channel Marketing High Performance Webinar Summary

  • October 28, 2019

According to SiriusDecisions research, high performance is ultimately measured by linking channel marketing to business outcomes.  In most cases, organizations are challenged with distinguishing between what is done and what is produced.  In addition, channel marketing leaders want to better understand what high performers are doing to achieve ROI and how their own channel marketing function compares.

What is the Formula for High Performance Channel Marketing?

As the channel faces growing pressure to demonstrate results from marketing investments, there are a set of numbers that directly relate to high performing channel marketing.  In this webinar, our presenters, Maria Chien, Service Director – Channel Marketing Strategies at Forrester/SiriusDecisions and Steven Kellam, SVP of Marketing & Alliances at 360insights reveal what these numbers are and what they mean to channel leaders.

Here’s what you will learn:

1. A deep-dive look at the key numbers and best practices related to channel marketing high performance.
2. Insights into where high performers invest in channel marketing programs.
3. An understanding of the key skills that channel marketing leaders require.

Watch the webinar replay

Get Aligned to Channel Marketing Priorities

High performing channel leaders should align to five key marketing priorities.  Watch this replay and see which priority will have the most influence on CMO’s marketing strategy over the next years, according to the SiriusDecisions 2019 Global CMO Study.

Webinar highlights:
• Define key high-performance metrics related to the organization’s channel marketing objectives and KPIs
• Assess and adjust the team’s focus using this fact-based understanding of what actions correlate with high performance
• Establish a baseline of where the organization is today before measuring progress or rate of change

Join the Discussion

Have something to add to this topic?

Meet Kristy, Program Manager.
 
We’ve introduced Kristy as a part of our #dreamteam over on Facebook, check it out: https://okt.to/XLIm8A
 
#employeespotlight #careers #bestworkplaces

Want to accelerate your customer experience and markets by offering smarter, automated buyer promotions? 

You may find this success study showing how one brand achieved it insightful.

Read it here: https://okt.to/0AHPky

#casestudy #SuccessStory

The #OTAlumni Association Council is excited to announce the first 2021 speaker series: an evening all about workplace culture with @travisdutka, Culture Curator at @360insights and @OT_FBIT alumnus!

Register now: https://bit.ly/2XGXYcs

2020 was a challenging year all around, so what are some takeaways we can bring into 2021 to maximize success?

In our first #ChannelEdge episode of the new year, special guest @TheresaCaragol reviews these and discusses her top takeaway.

Listen here: https://okt.to/xpqI8g

Load More...

What do you believe is the channel’s biggest challenge today?

Upcoming Channel Events

Are we missing an event? Tell us about it.

Channel Partners
May 4-7, 2020
VIRTUAL EVENT
SiriusDecisions
September 8-11, 2020
LAS VEGAS, NV
Channel Focus
Nov 17-19, 2020
NEWPORT BEACH, CA
360insights Relevance
Postponed
NEW ORLEANS, LA