Ep. 41 - Jennifer McCready: Channel Strategy From Scratch

Channel Strategy From Scratch: Jennifer McCready Ep. 41

  • December 20, 2019

Have you ever thought about how you would build a program with no legacy organizational contracts? Well, Jennifer McCready, the Global Channel Chief for Steelcase definitely has. In this podcast, we had the pleasure of speaking with her about some insights she’s acquired managing channel strategy.

So, what does she believe is a key starting point in this process?

“The first thing is making sure you have the right mix of partner types in your ecosystem…”

Jennifer delivers a captivating discussion on channel strategy, from her 18+ years of professional experience. With success in managing sales teams, marketing teams, project teams, and technology device strategy for enterprise companies like Microsoft, she’s one of the top thought-leaders in this space.

“There’s too much information out there, which tends to overwhelm,” she states.

Joining Steelcase has provided Jennifer the opportunity to build her channel programs from a clean slate – a compelling opportunity for any of us who have been dropped into legacy ecosystems.

Tune in to hear more about her incredible journey and what she’s learned along the way!

LISTEN TO THE ENTIRE CONVERSATION NOW:

If you’ve got ideas for future shows, want to connect us with an exciting guest or send questions or comments in on the podcast, please free to email us at ChannelEdge@360insights.com

Also, if you enjoy the show please do share it with your colleagues and remember to subscribe using whatever your favourite podcast platform is: iTunes, Stitcher Radio, Google Play or Spotify.
Listen on Google Play Music

 

Join the Discussion

Have something to add to this topic?

Want to accelerate your customer experience and markets by offering smarter, automated buyer promotions? 

You may find this success study showing how one brand achieved it insightful.

Read it here: https://okt.to/0AHPky

#casestudy #SuccessStory

The #OTAlumni Association Council is excited to announce the first 2021 speaker series: an evening all about workplace culture with @travisdutka, Culture Curator at @360insights and @OT_FBIT alumnus!

Register now: https://bit.ly/2XGXYcs

2020 was a challenging year all around, so what are some takeaways we can bring into 2021 to maximize success?

In our first #ChannelEdge episode of the new year, special guest @TheresaCaragol reviews these and discusses her top takeaway.

Listen here: https://okt.to/xpqI8g

Is centralizing and automating dealer2consumer incentive promotions into a single strategy and platform worth it?
The answer is yes! Learn how one automotive brand’s implementation accelerated new markets, revenue and smarter work processes.

Read it here:https://okt.to/kom7n4

Load More...

What do you believe is the channel’s biggest challenge today?

Upcoming Channel Events

Are we missing an event? Tell us about it.

Channel Partners
May 4-7, 2020
VIRTUAL EVENT
SiriusDecisions
September 8-11, 2020
LAS VEGAS, NV
Channel Focus
Nov 17-19, 2020
NEWPORT BEACH, CA
360insights Relevance
Postponed
NEW ORLEANS, LA