360incentives Becomes 360insights and Launches Industry-First Channel Success Platform
Rebrand and launch of analytics solution comes on heels of announcement of $10 million round of funding for company.
(February 9, 2016) – Whitby, Ontario – 360insights, the world’s first integrated cloud-based incentives software platform, today announced that it changed its name from 360incentives. With the new name, 360insights also formally launches its incentives industry-first Channel Success Platform, which includes a game-changing analytics engine. The company recently announced $10 million of funding to support its innovative work in the predictive analytics space.
360insights’ Channel Success Platform shifts the focus from channel management to channel success, making it easier for companies to make data-driven, predictive decisions. The company processed over $1 billion dollars of claims through their platform last year, and in doing so has built a vast, and unprecedented dataset for the industry. At the same time 360insights is launching a powerful analytics suite that, when combined with this dataset, allows companies to predict which incentives programs will perform best, along with when and where to run them.
“Companies that sell through complex channels have always asked the same set of fundamental questions about their consumers: Why did they come into the store? Why did they buy? How do we get more people to do the same?,” said 360insights’ founder and CEO, Jason Atkins. “Only a technology-first company can answer these questions with authority. Since day one we have been providing the best technology to drive faster processing and stricter compliance while still providing unparalleled flexibility.”
Atkins continued, “Today, we’re giving our clients the power to make data-driven, decisions that optimizes their programs so they can spend with greater certainty than ever. Analytics are the only way to break the cycle of fear-based inertia preventing companies from making the kind of decisive changes to their incentive programs that are required to create a material competitive advantage.”
360insights has a history of being first to market with game-changing technology in the incentives space. In 2014, it became the industry’s first fully integrated channel incentives platform with the launch of its co-op advertising module. This marked the first time that all incentive programs could be run on a single technology platform. It also signaled a shift in the industry from a focus on claims processing to the value of channel reporting and management.
360insights provides the industry-leading channel success platform. The platform empowers brands to create, measure and manage their incentives programs such as sales incentives, rebates and co-op/mdf in real time with 100 percent auditing and fast payout of claims. The Canadian company serves over 100 of the world’s top brands and has expanded to have operations around the USA and in London, UK.