Podcast for Channel Sales and Marketing Leaders | ChannelEdge Ep. 1
Welcome to ChannelEdge; the podcast where channel leaders share success strategies, best practices and emerging trends, brought to you by 360insights, The Channel Success Platform.
This is a brand-new project for the team here at 360insights, but it has been a long time coming for this team and we’ve been wanting to make this happen for many months. With the addition of our VP of Alliances, Steven Kellam, the last piece of the puzzle finally fell into place: we had found our host.
ChannelEdge IS A Podcast For Channel Sales and Marketing Leaders
Why make a podcast and why now? Simply put, like most channel professionals, we found that we were having a ton of interesting and important conversations but too many of them were happening behind closed doors, over small lunches or lingering around trade show booths and it seemed wasteful not to share.
We’re taking the best of what we learn from these trade shows, from our clients, our prospects and other contacts and just digging into the interesting questions around the strategic and tactical issues that these people are facing every day. Simply put, we made the ChannelEdge podcast to share all the stuff we learn each day and shared out in a format that can easily reach and benefit as many other people as possible.
For many of us, webinars, e-books and even this very blog have been a traditional way to get this stuff out there, but this way is a little more on-demand and that helps us to meet the listener (or in this case the reader) right where you are at a time that works for you.
To Make A Difference In The World
One of our company’s founding commitments is to make a difference in the world and, as such, a key element of our culture at 360 is to give back and share. It’s our hope that sharing and giving back ideas and information can help people (like you!) out and make their days better.
If you’ve got ideas for future shows, want to connect us with an interesting guest or just send questions or comments in on the podcast, please free to email us at ChannelEdge@360insights.com