Your co-op advertising platform is an often-overlooked source of channel data. Co-op platforms facilitate claims processing, and the data gathered during the co-op claims process is invaluable. This article will help you understand what data exists and its potential in helping you optimize your sales channel. The Account Overview One of the simplest, yet most
In an article titled “Is It Time to Re-Think MDF?” author, Alicia Fiorletta, cited recent research revealing: 15% of vendors say more than 25% of funds go unused; 18% of vendors say 15% to 20% goes unused; and 40% of vendors say 1% to 14% goes unused. Most telling of all, however, is the finding
CO-OP Ad arbitration is important to healthy channel relationships Co-op ad arbitration is an interesting topic that generally no one wants to talk about. Most companies work hard on their co-op guidelines to avoid disputes. Some companies have a strict no arbitration policy. After managing many different co-op ad programs, we see the value of
Should Co-Op and MDF funds expire? Why is such a simple question so hard to answer? Expiring Co-Op and MDF can benefit partners From a partner perspective they’ll see Co-Op and MDF as something they earned or as a program entitlement. From either perspective it will be difficult to convince them expiring funds is in their
MDF and Co-Op audit what’s the standard SOC, SAS 70, SSAE 16? What certification do I need my MDF and Co-Op service provider to have, and what’s the difference between SOC, SAS 70, SSAE 16? That question might not be exactly how every customer or prospect phrases it, but it seems to be what everyone
Co-Op Ad Programs Should Audit All Pre-Approvals As a best practice, we recommend 100% of pre-approvals be audited across all Co-Op ad programs. Co-Op pre-approvals are usually conducted by brand management, consume time, and are costly. It’s natural to want to avoid them, but you do so at your own peril. No set of online
A co-op marketing plan has the potential to get manufacturers and channel partners aligned around advertising strategies, creating a greater connection between brands and stronger sales.
COOP Advertising Best Practices New media, ROI pressures and heightened customer demands have helped drive the transformation of today’s COOP Advertising programs. The case for COOP Advertising Many companies encourage their agents, brokers, dealers, franchisees and other distribution partners to promote their products and services with generous local marketing allowances. Ironically, these programs built around
Updating your approach to co-op and MDF programs can dramatically increase the benefit you get from them. Learn more.
Co-op Marketing Programs – Everything You Need To Know Co-op marketing programs are when a brand offers to pay a portion or all of the cost for an advertising placement done by a sales channel partner. Cooperative marketing programs can be a simple set of rules whereby the partner must ensure the brand is properly displayed