In an article titled “Is It Time to Re-Think MDF?” author, Alicia Fiorletta, cited recent research revealing: 15% of vendors say more than 25% of funds go unused; 18% of vendors say 15% to 20% goes unused; and 40% of vendors say 1% to 14% goes unused. Most telling of all, however, is the finding
A co-op marketing plan has the potential to get manufacturers and channel partners aligned around advertising strategies, creating a greater connection between brands and stronger sales.
Updating your approach to co-op and MDF programs can dramatically increase the benefit you get from them. Learn more.
The same computing power that allows us to analyze big data sets is the same tool that is helping many companies move channel incentives out of admin and into strategy. MDF/Co-Op programs are no exception.