compassion marketing

Compassion Marketing – Channel Edge Ep. 57

  • August 20, 2020

Aligning Brands & Consumers in Supporting Social Causes

What is compassion marketing? This week’s guest, Nabeel Ullah product manager at 360insights, shares his thoughts and his company’s latest activities related to how brands can leverage consumer rebates to align with customers in supporting social causes.

Many corporate value statements include taking some form of social responsibility. The activities companies engage in to fulfill these commitments are known as compassion marketing. Often companies engage their suppliers and distributors in compassion marketing. This podcast shares an innovative approach to also engage a brand’s consumers.

“Incentives are about influence, giving back to individuals who act in alignment with brand strategy,” said Nabeel. “360insights has made it easy for customers to align with brands in a giving strategy.” Listen in as Nabeel shares his company’s latest efforts to align the objectives of brands with consumers to create social value through consumer rebates.

Jason Atkins, Founder of 360insights, embraced corporate giving as a strategic initiative from the company’s first days. It is woven into the company’s core DNA and now it has manifested itself on the product side of the business. With the global pandemic, more companies are embracing compassion marketing and 360insights latest product innovation creates a new avenue to engage consumers.

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Click here to listen to our previous episode with Pat Moore a Farmers Insurance Agency Owner, as he discusses Insurance Digital Transformation.

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Vendors are innovating their approaches to personalization, customer journeys and much more at an incredible rate. Listen in as @Digital_KStewt shares her findings and how this is impacting CX & PX
 
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As we move into the biggest sales cycle of the year, it is critical for brands to make up for lost sales from early on in the pandemic. What are the 5 most important variables in designing your next incentive campaign?
 
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Join 360’s Marketing SVP Steven Kellam and Janet Schijns, CEO of JS Group, as they share their insights and best practices on how to raise the bar on MDF and Co-Op. Sign up today https://okt.to/EBDXbJ to find out more. #MDFCoOpNewNorm #MDFCoOpTrends

Meet Sanjay, Software Development Manager.
 
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