compassion marketing

Compassion Marketing – Channel Edge Ep. 57

  • August 20, 2020

Aligning Brands & Consumers in Supporting Social Causes

What is compassion marketing? This week’s guest, Nabeel Ullah product manager at 360insights, shares his thoughts and his company’s latest activities related to how brands can leverage consumer rebates to align with customers in supporting social causes.

Many corporate value statements include taking some form of social responsibility. The activities companies engage in to fulfill these commitments are known as compassion marketing. Often companies engage their suppliers and distributors in compassion marketing. This podcast shares an innovative approach to also engage a brand’s consumers.

“Incentives are about influence, giving back to individuals who act in alignment with brand strategy,” said Nabeel. “360insights has made it easy for customers to align with brands in a giving strategy.” Listen in as Nabeel shares his company’s latest efforts to align the objectives of brands with consumers to create social value through consumer rebates.

Jason Atkins, Founder of 360insights, embraced corporate giving as a strategic initiative from the company’s first days. It is woven into the company’s core DNA and now it has manifested itself on the product side of the business. With the global pandemic, more companies are embracing compassion marketing and 360insights latest product innovation creates a new avenue to engage consumers.

LISTEN TO THE ENTIRE CONVERSATION NOW:

Also, if you enjoy the show please do share it with your colleagues and remember to subscribe using whatever your favorite podcast platform is: iTunesStitcher Radio, or Spotify.

Listen on Google Play Music

Click here to listen to our previous episode with Pat Moore a Farmers Insurance Agency Owner, as he discusses Insurance Digital Transformation.

Join the Discussion

Have something to add to this topic?

Inspiring presentation from @travisdutka at @360insights! 👏

How do we strategize to engage employees at a high growth firm and leverage technologies to help manage the workforce? It's worth us RETHINKING!🤔

@BDO_Canada #RethinkConference

What affects 73% of Americans purchase decisions? Johnny Earle of @JohnnyCupcakes divulges how charitable giving can be so powerful when it comes to fueling customer loyalty & affinity.

Read it here: https://okt.to/Ur83G7

#BrandLoyalty #GivingTuesday #CXStrategy

What role does influence play in the increasing shifts we see to automated digital sales and how can we engage? @lmwalsh2112 discusses this in the recent episode of #ChannelEdge. What role do influencers play in your business?

Listen Now: https://okt.to/YT5qJ9

#automation #AI

Listen in to the recent #ChannelEdge podcast to learn why @lmwalsh2112 believes Tom Clancy was one of the most understated insurance agents of all time and what that has to do with influence.

Listen Now: https://okt.to/un31G6

#podcast #tomclancy #marketing #influencers

We are proud to announce that our organization has been named on the 2020 list of #BestWorkplaces in Technology by @GPTW_Canada!
 
https://okt.to/bBri43

#GPTW #canada

Load More...

What do you believe is the channel’s biggest challenge today?

Upcoming Channel Events

Are we missing an event? Tell us about it.

Channel Partners
May 4-7, 2020
VIRTUAL EVENT
SiriusDecisions
September 8-11, 2020
LAS VEGAS, NV
Channel Focus
Nov 17-19, 2020
NEWPORT BEACH, CA
360insights Relevance
Postponed
NEW ORLEANS, LA