compassion marketing

Compassion Marketing – Channel Edge Ep. 57

  • August 20, 2020

Aligning Brands & Consumers in Supporting Social Causes

What is compassion marketing? This week’s guest, Nabeel Ullah product manager at 360insights, shares his thoughts and his company’s latest activities related to how brands can leverage consumer rebates to align with customers in supporting social causes.

Many corporate value statements include taking some form of social responsibility. The activities companies engage in to fulfill these commitments are known as compassion marketing. Often companies engage their suppliers and distributors in compassion marketing. This podcast shares an innovative approach to also engage a brand’s consumers.

“Incentives are about influence, giving back to individuals who act in alignment with brand strategy,” said Nabeel. “360insights has made it easy for customers to align with brands in a giving strategy.” Listen in as Nabeel shares his company’s latest efforts to align the objectives of brands with consumers to create social value through consumer rebates.

Jason Atkins, Founder of 360insights, embraced corporate giving as a strategic initiative from the company’s first days. It is woven into the company’s core DNA and now it has manifested itself on the product side of the business. With the global pandemic, more companies are embracing compassion marketing and 360insights latest product innovation creates a new avenue to engage consumers.

LISTEN TO THE ENTIRE CONVERSATION NOW:

Also, if you enjoy the show please do share it with your colleagues and remember to subscribe using whatever your favorite podcast platform is: iTunesStitcher Radio, or Spotify.

Listen on Google Play Music

Click here to listen to our previous episode with Pat Moore a Farmers Insurance Agency Owner, as he discusses Insurance Digital Transformation.

Join the Discussion

Have something to add to this topic?

"There is no limit to what we, as women, can accomplish" - Michelle Obama

Join us on Monday March 8th 12pm EST as we chat with @sgcheek and others on how #womenempowerment is more critical than ever. We hope to see you there!

https://hubs.ly/H0HqWcj0

Life-long advocate for #diversity, #equality and #empowerment, @TheresaCaragol talks about the ongoing challenges, celebrates the achievements, and provides insight into how we can continue to push for inclusion in this week's #ChannelEdge.

https://hubs.ly/H0HJb2r0
#IWD

Change won’t happen overnight, and the road to prosperity isn’t smooth, but in this weeks #blog, guest writer @lmwalsh_CN from @Channelnomics expresses optimism for the future of the #channel.

Read his thoughts on resiliency and accelerated evolution.

https://hubs.ly/H0HD6KF0

"The biggest barrier for women is the thought that they can't have it all" - Cathy Engelbert

Join us on Monday March 8th 12pm EST as we chat with @meaghansullivan1 and others on how #womenempowerment is more critical than ever. We hope to see you there!

https://hubs.ly/H0HqYMF0

To celebrate #InternationalWomensDay, 360insights is hosting a panel discussion on how #womenempowerment is critical more than ever. 

Join us as we chat with three inspiring women in the channel Monday March 8th at 12pm EST at the link below.

https://hubs.ly/H0Hwr-Q0

Load More...

What do you believe is the channel’s biggest challenge today?

Upcoming Channel Events

Are we missing an event? Tell us about it.

Channel Partners
May 4-7, 2020
VIRTUAL EVENT
SiriusDecisions
September 8-11, 2020
LAS VEGAS, NV
Channel Focus
Nov 17-19, 2020
NEWPORT BEACH, CA
360insights Relevance
Postponed
NEW ORLEANS, LA