Compassion Marketing – Channel Edge Ep. 57
Aligning Brands & Consumers in Supporting Social Causes
What is compassion marketing? This week’s guest, Nabeel Ullah product manager at 360insights, shares his thoughts and his company’s latest activities related to how brands can leverage consumer rebates to align with customers in supporting social causes.
Many corporate value statements include taking some form of social responsibility. The activities companies engage in to fulfill these commitments are known as compassion marketing. Often companies engage their suppliers and distributors in compassion marketing. This podcast shares an innovative approach to also engage a brand’s consumers.
“Incentives are about influence, giving back to individuals who act in alignment with brand strategy,” said Nabeel. “360insights has made it easy for customers to align with brands in a giving strategy.” Listen in as Nabeel shares his company’s latest efforts to align the objectives of brands with consumers to create social value through consumer rebates.
Jason Atkins, Founder of 360insights, embraced corporate giving as a strategic initiative from the company’s first days. It is woven into the company’s core DNA and now it has manifested itself on the product side of the business. With the global pandemic, more companies are embracing compassion marketing and 360insights latest product innovation creates a new avenue to engage consumers.
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Click here to listen to our previous episode with Pat Moore a Farmers Insurance Agency Owner, as he discusses Insurance Digital Transformation.