Melanie Zevenbergen: Culture is The Difference Maker

Culture is The Difference Maker: Melanie Zevenbergen Ep. 42

  • January 14, 2020

“What I’m terrified of is losing that humanity as we grow…” That’s what keeps Melanie Zevenbergen Vice President of Sales & Channel Enablement for CommScope, up at night. While her focus remains on leading the introduction of new technologies, processes and initiatives, she can’t help but have a passion for great culture. For Melanie, so much of the company’s success hinges on their ability to work effectively together not just internally, but with third parties. The question is how to make that happen in a complicated, diversified and fast-moving channel world.

In this episode, Steven and Melanie discuss her practice of vetting potential channel vendors for cultural fit. After all, she reasons that since so many companies today heavily weigh culture in the hiring of their team members, why would you not optimize for vendor cultural fit to the same degree? Perhaps this is an idea whose time has come? Listen in as Melanie shares the what, why, and how of screening vendors for cultural fit.


If you’ve got ideas for future shows, want to connect us with an exciting guest or send questions or comments in on the podcast, please free to email us at

Also, if you enjoy the show please do share it with your colleagues and remember to subscribe using whatever your favourite podcast platform is: iTunes, Stitcher Radio, Google Play or Spotify.
Listen on Google Play Music

Join the Discussion

Have something to add to this topic?

Do you know the impact a successful channel incentive program can have on your business? Learn about all the benefits of an incentive program in our newest blog.

Read all about it here:

#Salesincentives #ChannelIncentives #ChannelEngagement

What makes a successful partner program?

Listen to the new episode of #ChannelEdge with Taylor Macdonald, SVP of Channel Sales at @sageintacct to learn the thought process and steps to build a successful partner program.

Listen to the full episode:

Meet Dave, Risk Manager.

We’ve introduced Dave as a part of our #dreamteam over on Facebook, check it out:

#employeespotlight #careers #bestworkplaces

How are you enabling your partners?

Learn some tips and insights from @forrester @MariaChien and our own @StevenKellam6 on how to improve your partner #marketingenablement and #investments, in our latest interactive dialog.

Watch it in full here:

Load More...

What do you believe is the channel’s biggest challenge today?

Upcoming Channel Events

Are we missing an event? Tell us about it.

Channel Partners
May 4-7, 2020
September 8-11, 2020
Channel Focus
Nov 17-19, 2020
360insights Relevance