The question of Return on Investment (ROI) on incentive programs has always been prevalent among CMO’s and channel marketing managers. Obviously, the greater the monetary return – the better the program, but the question is usually one of how to best measure the true return on promotional spend. In today’s business world, measuring solely for financial
Over the past several years social media has begun to play a pivotal role in the way many organizations function. Especially in the world of incentives, the way your rebate program is perceived online can “make or break” your brand. Online social networks have given consumers the power to shift public perception about a brand
Incentive breakage has been a favourable tactic used for years by organizations that attempt to remain within budget. As time progresses however, and with a large influx of customer complaints, terrible reviews, and loss of brand trust, budgeting for breakage in a rebate program has become outdated, useless, and a publicly discrediting relic of the
When it comes to complaints and dissatisfied customers in regards to your rebates program, brands are aware that there is a limited window of opportunity to retain that customer and turn their bad experience into a good one. Automated tools can help deflect the majority of issues and connecting through social media can ease tension,
Operating a SPIFF program can be cumbersome, especially if you have hundreds, sometimes thousands, of sales associates, multiple locations, and an outdated sales incentive program. What makes it more problematic, is when you have blind spots that linger within your program that cause your brand to suffer. Here are two common blind spots you didn’t
Running effective SPIFF and sales incentive programs gives brands an opportunity to influence how specific products perform in the channel.
The holiday season has a reputation for being a busy, chaotic period for retailers and manufacturers alike.
A co-op marketing plan has the potential to get manufacturers and channel partners aligned around advertising strategies, creating a greater connection between brands and stronger sales.
Breaking down the process walls created by a dependence on paper-based data dissemination is possible with the digital tools available to businesses today.
For many sales channel partners, the costs and benefits of incentive compensation solutions are often out of step with reality.