The question of Return on Investment (ROI) on incentive programs has always been prevalent among CMO’s and channel marketing managers. Obviously, the greater the monetary return – the better the program, but the question is usually one of how to best measure the true return on promotional spend. In today’s business world, measuring solely for financial
Over the past several years social media has begun to play a pivotal role in the way many organizations function. Especially in the world of incentives, the way your rebate program is perceived online can “make or break” your brand. Online social networks have given consumers the power to shift public perception about a brand
Welcome back to the 360insights blog. Today, we're discussing how efficient inventory management can help brands maximize sales.
The holiday season has a reputation for being a busy, chaotic period for retailers and manufacturers alike.
Breaking down the process walls created by a dependence on paper-based data dissemination is possible with the digital tools available to businesses today.
For many sales channel partners, the costs and benefits of incentive compensation solutions are often out of step with reality.
It’s true that channel marketers need to stay nimble and be comfortable experimenting with new tactics. What doesn’t change is your needs as a channel marketer: you need more engagement to drive more sales. Here are six solid principles to guid your program planning…
What is it that determines value? In the consumer marketplace, value tends to be less of a science or formula and more of an abstraction or cultural agreement. Here’s how this psychology can improve your channel marketing…
For years there were big questions in channel marketing that were impossible to answer with authority. It’s time to get back to these challenges and in doing so, radically improve our practices.
If you work in marketing, occasional testing of what your brand is in the business of delivering is a useful and powerful exercise. Here’s what I mean: your company may well manufacture well-engineered tires, for example, but people may buy them because they believe that installing your tires on their cars will keep them and