Is your organization aligned around how to best realize optimal business value from your channel programs? According to Forrester’s latest report, Forrester Tech Tide: Channel Software Q1, defining and aligning around such an understanding is an initiative that is worth more focus than ever as emerging technologies make it easier to realize and measure return
Last week’s Forrester Tech Tide: Channel Software Q1 report offers a great moment of clarity for channel marketers, especially those who find themselves wondering how to do more with less in the face of reduced budgets. The challenge is not one of whether or not we are doing the right things; the report, authored by
The question of Return on Investment (ROI) on incentive programs has always been prevalent among CMO’s and channel marketing managers. Obviously, the greater the monetary return – the better the program, but the question is usually one of how to best measure the true return on promotional spend. In today’s business world, measuring solely for financial
Over the past several years social media has begun to play a pivotal role in the way many organizations function. Especially in the world of incentives, the way your rebate program is perceived online can “make or break” your brand. Online social networks have given consumers the power to shift public perception about a brand
Welcome back to the 360insights blog. Today, we're discussing how efficient inventory management can help brands maximize sales.
The holiday season has a reputation for being a busy, chaotic period for retailers and manufacturers alike.
Breaking down the process walls created by a dependence on paper-based data dissemination is possible with the digital tools available to businesses today.
For many sales channel partners, the costs and benefits of incentive compensation solutions are often out of step with reality.
It’s true that channel marketers need to stay nimble and be comfortable experimenting with new tactics. What doesn’t change is your needs as a channel marketer: you need more engagement to drive more sales. Here are six solid principles to guid your program planning…
What is it that determines value? In the consumer marketplace, value tends to be less of a science or formula and more of an abstraction or cultural agreement. Here’s how this psychology can improve your channel marketing…