Rethinking ROI on Promotional Spend

The question of Return on Investment (ROI) on incentive programs has always been prevalent among CMO’s and channel marketing managers. Obviously, the greater the monetary return – the better the program, but the question is usually one of how to best measure the true return on promotional spend. In today’s business world, measuring solely for financial

Are You Dealing with Traditional SPIFF Blind Spots?

Operating a SPIFF program can be cumbersome, especially if you have hundreds, sometimes thousands, of sales associates, multiple locations, and an outdated sales incentive program. What makes it more problematic, is when you have blind spots that linger within your program that cause your brand to suffer.   Here are two common blind spots you didn’t