Some business goals are never changing. For example, in order to have a healthy, sustainable model, we allneed to grow revenue and reduce costs. How important is channel engagement to achieving these goals?
If your company’s go-to-market strategy is through an indirect sales channel, keeping your entire channel engaged is critical when it comes to driving sales and increasing revenue for your company. So, this begs the question: what are the most effective ways to engage your sales channel?