For many who sell through an indirect sales channel, the costs and benefits of incentive compensation solutions are often out of step with reality.
In fact, sales incentives have long been considered simply a necessary evil by many. That is due to the fact that often manufacturers will not have accurate or useful insight into their sales channels and incentive program performance.
But with incentive management platforms, manufacturers can leverage the data insights gained from the solution to prove that the solution is valuable. This is proven firstly by demonstrating clear evidence whether or not the incentive program is having its desired effect. Further, moving up the data stack past reporting and into predictive analytics takes incentives programs out of being a necessary evil and turns them into strategy.
Stay tuned for more information on the ROI of incentive management solutions.