Digital Transformation with Tiffani Bova

Digital Transformation is a Thinking Game | Tiffani Bova Ep. 65

  • December 17, 2020

Is how you sell today different from past years? In most businesses, the answer is a resounding yes. The coronavirus global pandemic accelerated digital transformation and changed selling. Was your business ready for it? This week’s Channel Edge guest Tiffani Bova the Global Growth, Sales and Innovation Evangelist at Salesforce, talks about how companies that focus on digital transformation adapted better than those that don’t.

Tiffani challenges channel leaders to think about how much time they’re spending on running their businesses versus transforming them. She sees a big difference in the performance of companies balancing their time versus those that don’t. Listen in and hear her thoughts on “the growth mindset” and who leads digital transformation: the vendor or channel partner.

Tiffani recently conducted a webinar named The Future of Sales 2020, in which she shared ten future trends. This Channel Edge podcast dives deeper at a couple of those trends, where leaders should focus, and how we’re not likely to swing back to where we were pre-pandemic.


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Click here to listen to our previous episode with Johnny Cupcakes, A Story of Brand Adaptability & Commitment Giving.

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What happens in the Channel in 2021? How do we learn from 2020?Please take a listen to our #ChannelEdge discussion with 360insights CEO @jayatkins, as he shares what he learned from 2020 and what to expect for 2021. 

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As the channel becomes more decentralized, vendors are under more pressure and are competing for share of voice and mindshare across an ever more varied channel eco-system. Is there a solution?

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