driving channel success

Driving Channel Success and Customer Experience During Covid-19 Ep. 51 Lisa Penn

  • May 14, 2020

Lisa Penn rejoins ChannelEdge to discuss driving channel success and improving customer experience post Covid-19. Lisa drops key wisdom bombs like:

“Vendors need to acknowledge your partners are going through some critical issues and they need help”

She also shares her three key steps to driving channel success now and post the pandemic:

  1. Get your own house in order – look inward first – get it right internally – know your strengths and weaknesses
  2. Put the Customer first – from partners to the install base, don’t just offer assistance, be genuine, be empathetic, build long term relationships
  3. Drive consistency – be there for your channel, stay consistent and flexible – emphasis communications, leverage field people to social

We’re living in a new world paradigm and to survive and thrive we need to adapt our channel strategies to drive customer and channel success. Shift from hard selling, show some empathy, share thought leadership to help them survive. This will create loyalty amongst existing customers and help you uncover net new ones.


Also, if you enjoy the show please do share it with your colleagues and remember to subscribe using whatever your favourite podcast platform is: iTunesStitcher RadioGoogle Play or Spotify.

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Click here to listen to our previous episode with Janet Schijns Human Connection – Return to Basics

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What happens in the Channel in 2021? How do we learn from 2020?Please take a listen to our #ChannelEdge discussion with 360insights CEO @jayatkins, as he shares what he learned from 2020 and what to expect for 2021. 

Listen here: https://okt.to/BaFdDk

#podcast #channeltrends

As the channel becomes more decentralized, vendors are under more pressure and are competing for share of voice and mindshare across an ever more varied channel eco-system. Is there a solution?

Our latest blog suggests there is, read on to find out: https://okt.to/K2CVzZ

Meet Kristy, Program Manager.
We’ve introduced Kristy as a part of our #dreamteam over on Facebook, check it out: https://okt.to/XLIm8A
#employeespotlight #careers #bestworkplaces

Want to accelerate your customer experience and markets by offering smarter, automated buyer promotions? 

You may find this success study showing how one brand achieved it insightful.

Read it here: https://okt.to/0AHPky

#casestudy #SuccessStory

The #OTAlumni Association Council is excited to announce the first 2021 speaker series: an evening all about workplace culture with @travisdutka, Culture Curator at @360insights and @OT_FBIT alumnus!

Register now: https://bit.ly/2XGXYcs

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