driving channel success

Driving Channel Success and Customer Experience During Covid-19 Ep. 51 Lisa Penn

  • May 14, 2020

Lisa Penn rejoins ChannelEdge to discuss driving channel success and improving customer experience post Covid-19. Lisa drops key wisdom bombs like:

“Vendors need to acknowledge your partners are going through some critical issues and they need help”

She also shares her three key steps to driving channel success now and post the pandemic:

  1. Get your own house in order – look inward first – get it right internally – know your strengths and weaknesses
  2. Put the Customer first – from partners to the install base, don’t just offer assistance, be genuine, be empathetic, build long term relationships
  3. Drive consistency – be there for your channel, stay consistent and flexible – emphasis communications, leverage field people to social

We’re living in a new world paradigm and to survive and thrive we need to adapt our channel strategies to drive customer and channel success. Shift from hard selling, show some empathy, share thought leadership to help them survive. This will create loyalty amongst existing customers and help you uncover net new ones.

LISTEN TO THE ENTIRE CONVERSATION NOW:

Also, if you enjoy the show please do share it with your colleagues and remember to subscribe using whatever your favourite podcast platform is: iTunesStitcher RadioGoogle Play or Spotify.

Listen on Google Play Music

Click here to listen to our previous episode with Janet Schijns Human Connection – Return to Basics

Join the Discussion

Have something to add to this topic?

MDF/Co-Op #webinar recording now available. Watch and find out how you can improve your program. https://okt.to/bp6wqv #MDFCoOpNewNorm #MDFCoOpTrends

Starting Friday mornings right 101: Company-wide morning huddle with your fresh coffee and fresh beats by @iamdjdmoney – live. Check ✅
 
#bestworkplaces #huddle #corporateculture #dj #turnitup

B2E is real. The lines of communication, connection & engagement from businesses to their core audience (consumers or enterprises) are being increasingly blurred

But, how do you effectively reach an audience of everyone?

https://okt.to/OSXdtU

#channelmarketing #cx #px #b2e

Our live #webinar on raising the bar on MDF/Co-Op is tomorrow at 2:00PM ET. Don’t miss it. Today is your last chance to sign up https://okt.to/XEi4So  #MDFCoOpNewNorm #MDFCoOpTrends

Load More...

What do you believe is the channel’s biggest challenge today?

Upcoming Channel Events

Are we missing an event? Tell us about it.

Channel Partners
May 4-7, 2020
VIRTUAL EVENT
SiriusDecisions
September 8-11, 2020
LAS VEGAS, NV
Channel Focus
Nov 17-19, 2020
NEWPORT BEACH, CA
360insights Relevance
Postponed
NEW ORLEANS, LA