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Ghost Consistency Engagement Automation Personalization Interactive
Program Engagement within B2B Loyalty Program

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Consumer-Durables

Consumer Durables

Power Management and Automation Systems Manufacturer

Business Outcomes

  • Increase Engagement
  • Make Programs Easier
  • Improve Experience
  • Increase Sales

Products Used

The Challenge

This global Electrical Power Management Manufacturer revamped its loyalty program with the goal of supercharging activations and maintaining participant involvement. Committed to fostering engagement, the challenge was turning single-time registrations into consistent interaction.

As power management leaders, they introduced an innovative automated email chain. This action plan involved targeted, strategic emails that notably upped engagement levels. Check out this case study to learn how they achieved an outstanding 48.6% open rate and 34.7% click rate.

Email-Comms

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“The collaboration and creative insights helped us build a highly successful Rewards Program. This work will drive customer loyalty and success in our company for years to come.”
Program Stakeholder