Lori Cornmesser, VP of Worldwide Partner and Alliance Sales at Infoblox, episode title Should We Treat Resellers as Customers

Should We Treat Resellers as Customers? Lori Cornmesser Ep. 36

  • October 31, 2019

“Are you speaking your partners’ language?” Lori Cornmesser is VP of Worldwide Partner and Alliance Sales at Infoblox where’s she’s responsible for indirect sales, partner performance, channel reach, revenue attainment, and partner profitability.  Lori got her start in the managed services and network security fields 25 years ago and has brought a hard-charging approach to the work she does.

In this episode, Lori and Steven explore the idea that an increasing number of brands selling B2B are integrating strategy and tactics straight out of many of today’s B2C brand playbooks.  They dig into how to make sense of this approach, along with tips for the best practices to apply and pitfalls to avoid.

There’s a new value proposition that has to be developed,” says Lori. “Vendors are focused on business outcomes and so our language needs to change…”

LISTEN TO THE ENTIRE CONVERSATION NOW:

If you’ve got ideas for future shows, want to connect us with an exciting guest or send questions or comments in on the podcast, please free to email us at ChannelEdge@360insights.com

Also, if you enjoy the show please do share it with your colleagues and remember to subscribe using whatever your favourite podcast platform is: iTunes, Stitcher Radio, Google Play or Spotify.
Listen on Google Play Music

Join the Discussion

Have something to add to this topic?

Starting Friday mornings right 101: Company-wide morning huddle with your fresh coffee and fresh beats by @iamdjdmoney – live. Check ✅
 
#bestworkplaces #huddle #corporateculture #dj #turnitup

B2E is real. The lines of communication, connection & engagement from businesses to their core audience (consumers or enterprises) are being increasingly blurred

But, how do you effectively reach an audience of everyone?

https://okt.to/OSXdtU

#channelmarketing #cx #px #b2e

Our live #webinar on raising the bar on MDF/Co-Op is tomorrow at 2:00PM ET. Don’t miss it. Today is your last chance to sign up https://okt.to/XEi4So  #MDFCoOpNewNorm #MDFCoOpTrends

Vendors are innovating their approaches to personalization, customer journeys and much more at an incredible rate. Listen in as @Digital_KStewt shares her findings and how this is impacting CX & PX
 
LISTEN NOW: 
https://okt.to/e4lDfS

#channelmarketing #channelsales

Load More...

What do you believe is the channel’s biggest challenge today?

Upcoming Channel Events

Are we missing an event? Tell us about it.

Channel Partners
May 4-7, 2020
VIRTUAL EVENT
SiriusDecisions
September 8-11, 2020
LAS VEGAS, NV
Channel Focus
Nov 17-19, 2020
NEWPORT BEACH, CA
360insights Relevance
Postponed
NEW ORLEANS, LA