Ghost
Streamlined Processes
Improved Satisfaction
Promotions Visibility
Claim Automation
Speed of Payments
Patient Rebate Program
Life Science
CooperVision
Business Outcomes
- Increase Loyalty
- Improve Experience
- Increase Engagement
Products Used
CooperVision is one of the world’s leading manufacturers of soft contact lenses and related products. They wanted to revamp their existing rebate program, which was not living up to patient expectations with an unclear claim entry process, no upfront visibility to rebate claim payment amounts, and a cumbersome fulfillment process.
To help streamline their program, 360insights designed a new program using their rebate technology to provide immediate clarity, automation, and ease of use for patients. The program reversed the trajectory of declining participation that CooperVision had been seeing with their old program, resulting in significant increases in rebate participation for some high-end vision programs.
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“With the move to 360insights, we went from an average decline rate of 15% and above to single digits. We have also worked to get the processing times to under 30 days in total. This has helped tremendously with the rebate experience for our patients.”