ChannelCon ‘19

ChannelCon Top 3 Takeaways: Heather Margolis | ChannelEdge Ep. 34

  • August 22, 2019

“How do you put all that time and resource into a partner who’s also selling not only your strategic partners, but also your competitors?”

Heather Margolis is an entrepreneur, part-time foodie, and founder of Channel Maven Consulting. She has led channel programs for companies like EMC, EqualLogic, and Dell. Heather helps channel organizations build smarter channel programs, manage channel relationships to find added value, and engage their communities through social and traditional media.  Heather frequently speaks on entrepreneurship, branding yourself online, communication to the channel, B2B demand generation and all things channel.

Heather recently met up with Steven at CompTIA’s ChannelCon in Las Vegas for a few days of sharing, learning and exploring emerging practices with around 1400 other channel folks.  In this episode, she joins Steven to discuss each of their top three observations from the show and have a look at what’s changing, where it’s all going and how long before we get there.


If you’ve got ideas for future shows, want to connect us with an exciting guest or send questions or comments in on the podcast, please free to email us at

Also, if you enjoy the show please do share it with your colleagues and remember to subscribe using whatever your favourite podcast platform is: iTunes, Stitcher Radio, Google Play or Spotify.
Listen on Google Play Music

Join the Discussion

Have something to add to this topic?

MDF/Co-Op #webinar recording now available. Watch and find out how you can improve your program. #MDFCoOpNewNorm #MDFCoOpTrends

Starting Friday mornings right 101: Company-wide morning huddle with your fresh coffee and fresh beats by @iamdjdmoney – live. Check ✅
#bestworkplaces #huddle #corporateculture #dj #turnitup

B2E is real. The lines of communication, connection & engagement from businesses to their core audience (consumers or enterprises) are being increasingly blurred

But, how do you effectively reach an audience of everyone?

#channelmarketing #cx #px #b2e

Our live #webinar on raising the bar on MDF/Co-Op is tomorrow at 2:00PM ET. Don’t miss it. Today is your last chance to sign up  #MDFCoOpNewNorm #MDFCoOpTrends

Load More...

What do you believe is the channel’s biggest challenge today?

Upcoming Channel Events

Are we missing an event? Tell us about it.

Channel Partners
May 4-7, 2020
September 8-11, 2020
Channel Focus
Nov 17-19, 2020
360insights Relevance