CPQ & eCommerce Convergence

Many organizations view eCommerce as customer-facing and Configure Price Quote (CPQ) as Sales Enablement. They are highly complementary. A Forrester report concludes, “forward-looking companies make digital collaboration platforms available to sellers and buyers to engage jointly in a myriad of pre-sale and post-sale activities.” CPQ can be leveraged to improve the Customer Experience (CX) in eCommerce.

Read through this guide to learn how to improve your eCommerce capabilities by:

Consolidating Data Captured from Sales and Customers to drive better intelligence
Differentiating your eCommerce Customer Experience
Aligning your eCommerce and CPQ strategically together