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Ghost Short-Term Promotion Long-Term Growth Mindshare Multi-Tiered Rewards Incentive Travel
Multi-level Rewards & Incentive Travel Program

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Consumer Durables

Consumer Durables

Electrical, HVAC, and Plumbing Distributor

Business Outcomes

  • Increase Sales
  • Increase Loyalty
  • Win Mindshare & Market Share

Products Used

The Challenge

A regional distributor of Electrical, HVAC, and Plumbing materials was looking for ways to incentivize their electrical contractors to grow their business with them.

A short-term incentive travel program was devised as the solution. The program garnered $2.5 million in revenue for the client, with the target group boosting their sales by 39.2%. The short-term promotion was so successful, in fact, that the client decided to build out a longer-term points program to motivate further growth from contractors.

Read on to find out more about this program.

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“The collaboration and creative insights helped us build a highly successful Rewards Program. This work will drive customer loyalty and success in our company for years to come.”
Program Stakeholder