Ghost Program Expansion Engagement Points-Based Rewards Sales Growth Award Winning

Points-Based SPIFF Reward Program

The Challenge

A major distributor of HVAC supplies had been running an existing incentive travel program for their top customers, but hadn’t been targeting their “middle 60%”, or their small- and mid-size buyers. To meet this challenge, the company implemented a points program encouraging these customers to increase the quantity and frequency of their purchasing in order to meet personalized growth goals. The client’s total business saw a 5% increase in sales YoY, with the program generating an ROI of 240%.

Check out the case study to learn how they exceeded their target goals.