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Ghost Program Expansion Engagement Points-Based Rewards Sales Growth Award Winning
Points-Based SPIFF Reward Program

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Consumer Durables

Consumer Durables

HVAC Supply Distributor

Business Outcomes

  • Increase Sales
  • Increase Loyalty
  • Win Mindshare & Market Share
  • Measure Program Success

Products Used

The Challenge

A major distributor of HVAC supplies had been running an existing incentive travel program for their top customers, but hadn’t been targeting their “middle 60%”, or their small- and mid-size buyers. To meet this challenge, the company implemented a points program encouraging these customers to increase the quantity and frequency of their purchasing in order to meet personalized growth goals. The client’s total business saw a 5% increase in sales YoY, with the program generating an ROI of 240%.

Check out the case study to learn how they exceeded their target goals.

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“The collaboration and creative insights helped us build a highly successful Rewards Program. This work will drive customer loyalty and success in our company for years to come.”
Program Stakeholder