hyper-personalization

A Pivot to Hyper-Personalization | Channel Edge Ep. 59

  • September 17, 2020

Our partners, agents, dealers, etc. are people and to effectively engage, communicate, and market to them we need to understand and empathize with their journey and lives. In the channel, this is creating a pivot towards hyper-personalization.

This week Kristine Stewart joins Channel Edge to share her observations and findings and five key hyper-personalization themes she sees emerging:

  1. Hyper personal experiences
  2. Simplify and virtualize everything
  3. Better together
  4. Alignment with sales
  5. Channel automation and analytics

The world has gone virtual out of necessity and there is a need for vendors to reduce friction and move the customer and partner experience needle. Vendors are innovating their approaches to personalization, lifecycle engagement, customer journeys, and much more at an incredible rate.  Listen in as Kristine shares her findings and how this is impacting CX & PX.

LISTEN TO THE ENTIRE CONVERSATION NOW:

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Click here to listen to our previous episode with Theresa Caragol, CEO at AchieveUnite, as he discusses Getting back to focusing on partner and customer experience.

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Listen to the new episode of #ChannelEdge with Taylor Macdonald, SVP of Channel Sales at @sageintacct to learn the thought process and steps to build a successful partner program.

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