A Pivot to Hyper-Personalization | Channel Edge Ep. 59

  • September 17, 2020

Our partners, agents, dealers, etc. are people and to effectively engage, communicate, and market to them we need to understand and empathize with their journey and lives. In the channel, this is creating a pivot towards hyper-personalization.

This week Kristine Stewart joins Channel Edge to share her observations and findings and five key hyper-personalization themes she sees emerging:

  1. Hyper personal experiences
  2. Simplify and virtualize everything
  3. Better together
  4. Alignment with sales
  5. Channel automation and analytics

The world has gone virtual out of necessity and there is a need for vendors to reduce friction and move the customer and partner experience needle. Vendors are innovating their approaches to personalization, lifecycle engagement, customer journeys, and much more at an incredible rate.  Listen in as Kristine shares her findings and how this is impacting CX & PX.


Also, if you enjoy the show please do share it with your colleagues and remember to subscribe using whatever your favorite podcast platform is: iTunesStitcher Radio, or Spotify.

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Click here to listen to our previous episode with Theresa Caragol, CEO at AchieveUnite, as he discusses Getting back to focusing on partner and customer experience.

Join the Discussion

Have something to add to this topic?

What happens in the Channel in 2021? How do we learn from 2020?Please take a listen to our #ChannelEdge discussion with 360insights CEO @jayatkins, as he shares what he learned from 2020 and what to expect for 2021. 

Listen here: https://okt.to/BaFdDk

#podcast #channeltrends

As the channel becomes more decentralized, vendors are under more pressure and are competing for share of voice and mindshare across an ever more varied channel eco-system. Is there a solution?

Our latest blog suggests there is, read on to find out: https://okt.to/K2CVzZ

Meet Kristy, Program Manager.
We’ve introduced Kristy as a part of our #dreamteam over on Facebook, check it out: https://okt.to/XLIm8A
#employeespotlight #careers #bestworkplaces

Want to accelerate your customer experience and markets by offering smarter, automated buyer promotions? 

You may find this success study showing how one brand achieved it insightful.

Read it here: https://okt.to/0AHPky

#casestudy #SuccessStory

The #OTAlumni Association Council is excited to announce the first 2021 speaker series: an evening all about workplace culture with @travisdutka, Culture Curator at @360insights and @OT_FBIT alumnus!

Register now: https://bit.ly/2XGXYcs

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