Personas - Who, Why & How You Incentivize & The Buyer’s Journey
Time to break the mold! Incentives are no longer only for sales people. What happens when you start looking at every touchpoint of the buyer’s journey as an opportunity to push or pull with an incentive – MAGIC is the answer! Sharon Maxfield, Senior Product Marketing Manager, shares a few key areas where brands are often missing out on opportunities to add persona-based incentives that make a significant influence on the sales lifecycle.
Our industry & vertical experts are available today to share program design best practices as your organization is re-imagining incentives automation. Talk to Sales today.