Maximize Customer Participation With Rebates

Today’s consumers can be your most vocal advocates – or detractors. It all depends on how you choose to have them interact with your brand. How you send their payment, how you speak with them, how you design your program, these are all components that affect if a consumer has a great experience with your brand. Your rebate

Get Coordinated With Your Rebate Programs

Rebate programs operated without coordination are programs indifferent from their competitors. Not only is it a decentralized approach to administering channel marketing programs, but it narrows the opportunity for a program to be truly effective. Rebate programs should be carefully curated, having effective communication internally across teams and externally to consumers, they should align with

Mobile Integration: A Strategy For Success

Technology in more recent years has played a substantial role in the way businesses and consumers function. It’s all about ease and convenience. Especially in the world of rebates. Mobile integration has become a revolutionary factor within the new age. In a SalesForce study it was revealed that “the use of mobile marketing is multiplying year

5 Pillars to Fuel Consumer Loyalty

It’s no secret that loyal customers are the reason behind successful businesses. Having customers who continually purchase from your brand and recommend your services/products to their friends are people that enrich your reputation and revenue. Building these loyal customers however, has proven to be more and more difficult as time progresses. We live in a consumer

The Rebate Journey Infographic

Providing a rebate isn’t just about rewarding a customer, it’s about creating a connection with your consumers that will last and that starts with providing a simple to use rebate journey, supported by top-notch communication. From the moment a customer purchases your product to well after they receive it, the experience they have with your brand will

Build Brand Advocates With A Rebate Program

Several years ago, the process of redeeming a rebate was lengthy and cumbersome for consumers. It was considered “best practice” to make a rebate difficult to attain by creating challenges and barriers. There was, in fact, little chance that a market could hope to build brand advocates with a rebate program. Today, many rebate programs

Do You Still Manage Rebates For Breakage?

Incentive breakage has been a favourable tactic used for years by organizations that attempt to remain within budget. As time progresses however, and with a large influx of customer complaints, terrible reviews, and loss of brand trust, budgeting for breakage in a rebate program has become outdated, useless, and a publicly discrediting relic of the

Your Rebate Programs Last Line of Defence

When it comes to complaints and dissatisfied customers in regards to your rebates program, brands are aware that there is a limited window of opportunity to retain that customer and turn their bad experience into a good one. Automated tools can help deflect the majority of issues and connecting through social media can ease tension,