influencer marketing

Influencer Programs Driving B2B & B2B2C Growth | Ep. 62

  • October 29, 2020

Influencers like Kim Kardashian, The Rock, and Taylor Swift have had a profound impact on consumer buying behavior. This phenomenon isn’t new, and it impacts how consumers spend billions of dollars.  Does the same thing exist in the B2B world? This week’s episode of Channel Edge discusses influencer and their role in both B2B and B2C.

Larry Walsh, CEO and Chief Analyst at The 2112 Group, rejoins Channel Edge to discuss some recent research his organization has done around influencers and his unique take on the subject. Listen in as Larry shares why influencers are important and why we shouldn’t ignore them.

Influencers come in many forms and operate at many levels. Your host Steven Kellam and Larry Walsh discuss essential topics like rewarding influencers and building programs to support them. Larry believes influencers have been in B2B all along and we’re just now starting to pay the proper attention to them. He discusses how he sees companies institutionalizing and monetizing influence.

We spend inordinate amounts of time developing channel programs. We need to start giving time to referrals and influencers. Larry and Steven discuss why and offer a place to start.


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Click here to listen to our previous episode with Heather Tenuto, Chief Revenue Officer at Zift Solutions, as he discusses A view of Channel Management from the front row.

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Change won’t happen overnight, and the road to prosperity isn’t smooth, but in this weeks #blog, guest writer @lmwalsh_CN from @Channelnomics expresses optimism for the future of the #channel.

Read his thoughts on resiliency and accelerated evolution.

"The biggest barrier for women is the thought that they can't have it all" - Cathy Engelbert

Join us on Monday March 8th 12pm EST as we chat with @meaghansullivan1 and others on how #womenempowerment is more critical than ever. We hope to see you there!

To celebrate #InternationalWomensDay, 360insights is hosting a panel discussion on how #womenempowerment is critical more than ever. 

Join us as we chat with three inspiring women in the channel Monday March 8th at 12pm EST at the link below.

Meet Sabrina, Offshore Operations Specialist.

We’ve introduced Sabrina as a part of our #dreamteam over on Facebook, check it out:

Optimizing Partner Engagement - Why It Is More Critical Than Ever #webinar recording now available. Watch and find out how you can improve your partner programs and promote loyalty in the #channel.

#ChannelTransformation #PartnerEngagement

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