investment for channel success

Top 3 Areas of Investment For Channel Success: Amy Belcher Ep. 37

  • October 31, 2019

“The reality is that in a channel there are still a lot of in-person sales that happen…” Amy Belcher is VP of Global Partner Marketing at Xerox with a history of successes in channel expansion and growth & a focus on revenue acceleration.  Repeatedly recognized for her consistent achievements in this area, Amy was recently named CRN’s Power 100: The Most Powerful Women of the Channel in 2018.  She joins the podcast to talk about investment for channel success and the difficulties inherent with digital transformation.

As we work during a time that many believe to be an era of post-digital transformation, many brands cringe at the prospect of live events showing up in planning and budgeting for channel marketing.  Amy, however, has a fresh take on the balance between the digital and the analog.  Highly cognizant of the enormous leverage that the digital tool-set brings to marketers, especially the ability to deliver well-timed information in easily digestible packets, Amy remains grounded by the idea that a sales channel is still fundamentally a function of human exchange. While she can easily identify and prioritize the top three areas of investment for channel success, stack-ranking them becomes a whole other challenge…

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