investment for channel success

Top 3 Areas of Investment For Channel Success: Amy Belcher Ep. 37

  • October 31, 2019

“The reality is that in a channel there are still a lot of in-person sales that happen…” Amy Belcher is VP of Global Partner Marketing at Xerox with a history of successes in channel expansion and growth & a focus on revenue acceleration.  Repeatedly recognized for her consistent achievements in this area, Amy was recently named CRN’s Power 100: The Most Powerful Women of the Channel in 2018.  She joins the podcast to talk about investment for channel success and the difficulties inherent with digital transformation.

As we work during a time that many believe to be an era of post-digital transformation, many brands cringe at the prospect of live events showing up in planning and budgeting for channel marketing.  Amy, however, has a fresh take on the balance between the digital and the analog.  Highly cognizant of the enormous leverage that the digital tool-set brings to marketers, especially the ability to deliver well-timed information in easily digestible packets, Amy remains grounded by the idea that a sales channel is still fundamentally a function of human exchange. While she can easily identify and prioritize the top three areas of investment for channel success, stack-ranking them becomes a whole other challenge…

LISTEN TO THE ENTIRE CONVERSATION NOW:

If you’ve got ideas for future shows, want to connect us with an exciting guest or send questions or comments in on the podcast, please free to email us at ChannelEdge@360insights.com

Also, if you enjoy the show please do share it with your colleagues and remember to subscribe using whatever your favourite podcast platform is: iTunes, Stitcher Radio, Google Play or Spotify.
Listen on Google Play Music

Join the Discussion

Have something to add to this topic?

MDF/Co-Op #webinar recording now available. Watch and find out how you can improve your program. https://okt.to/bp6wqv #MDFCoOpNewNorm #MDFCoOpTrends

Starting Friday mornings right 101: Company-wide morning huddle with your fresh coffee and fresh beats by @iamdjdmoney – live. Check ✅
 
#bestworkplaces #huddle #corporateculture #dj #turnitup

B2E is real. The lines of communication, connection & engagement from businesses to their core audience (consumers or enterprises) are being increasingly blurred

But, how do you effectively reach an audience of everyone?

https://okt.to/OSXdtU

#channelmarketing #cx #px #b2e

Our live #webinar on raising the bar on MDF/Co-Op is tomorrow at 2:00PM ET. Don’t miss it. Today is your last chance to sign up https://okt.to/XEi4So  #MDFCoOpNewNorm #MDFCoOpTrends

Load More...

What do you believe is the channel’s biggest challenge today?

Upcoming Channel Events

Are we missing an event? Tell us about it.

Channel Partners
May 4-7, 2020
VIRTUAL EVENT
SiriusDecisions
September 8-11, 2020
LAS VEGAS, NV
Channel Focus
Nov 17-19, 2020
NEWPORT BEACH, CA
360insights Relevance
Postponed
NEW ORLEANS, LA