investment for channel success

Top 3 Areas of Investment For Channel Success: Amy Belcher Ep. 37

  • October 31, 2019

“The reality is that in a channel there are still a lot of in-person sales that happen…” Amy Belcher is VP of Global Partner Marketing at Xerox with a history of successes in channel expansion and growth & a focus on revenue acceleration.  Repeatedly recognized for her consistent achievements in this area, Amy was recently named CRN’s Power 100: The Most Powerful Women of the Channel in 2018.  She joins the podcast to talk about investment for channel success and the difficulties inherent with digital transformation.

As we work during a time that many believe to be an era of post-digital transformation, many brands cringe at the prospect of live events showing up in planning and budgeting for channel marketing.  Amy, however, has a fresh take on the balance between the digital and the analog.  Highly cognizant of the enormous leverage that the digital tool-set brings to marketers, especially the ability to deliver well-timed information in easily digestible packets, Amy remains grounded by the idea that a sales channel is still fundamentally a function of human exchange. While she can easily identify and prioritize the top three areas of investment for channel success, stack-ranking them becomes a whole other challenge…

LISTEN TO THE ENTIRE CONVERSATION NOW:

If you’ve got ideas for future shows, want to connect us with an exciting guest or send questions or comments in on the podcast, please free to email us at ChannelEdge@360insights.com

Also, if you enjoy the show please do share it with your colleagues and remember to subscribe using whatever your favourite podcast platform is: iTunes, Stitcher Radio, Google Play or Spotify.
Listen on Google Play Music

Join the Discussion

Have something to add to this topic?

Want to accelerate your customer experience and markets by offering smarter, automated buyer promotions? 

You may find this success study showing how one brand achieved it insightful.

Read it here: https://okt.to/0AHPky

#casestudy #SuccessStory

The #OTAlumni Association Council is excited to announce the first 2021 speaker series: an evening all about workplace culture with @travisdutka, Culture Curator at @360insights and @OT_FBIT alumnus!

Register now: https://bit.ly/2XGXYcs

2020 was a challenging year all around, so what are some takeaways we can bring into 2021 to maximize success?

In our first #ChannelEdge episode of the new year, special guest @TheresaCaragol reviews these and discusses her top takeaway.

Listen here: https://okt.to/xpqI8g

Is centralizing and automating dealer2consumer incentive promotions into a single strategy and platform worth it?
The answer is yes! Learn how one automotive brand’s implementation accelerated new markets, revenue and smarter work processes.

Read it here:https://okt.to/kom7n4

Load More...

What do you believe is the channel’s biggest challenge today?

Upcoming Channel Events

Are we missing an event? Tell us about it.

Channel Partners
May 4-7, 2020
VIRTUAL EVENT
SiriusDecisions
September 8-11, 2020
LAS VEGAS, NV
Channel Focus
Nov 17-19, 2020
NEWPORT BEACH, CA
360insights Relevance
Postponed
NEW ORLEANS, LA