Jay Baer

BONUS – Jay Baer on Talk Triggers

  • July 09, 2019

Jay Baer joins ChannelEdge to discuss the power of Word of Mouth.

“In B2B, 91% of ALL purchases are influenced by word of mouth…”

Research shows that even in light of this truth, fewer than 1% of companies have a defined word of mouth strategy.

Jay Baer is the founder of Convince and Convert, and if you work in marketing you’ve most likely seen him at a conference or read his blog.  You probably also own more than one of his books, such as the best-selling Youtility, Hug Your Haters and most recently Talk Triggers.  (Fun fact: You can catch Jay in person at Relevance ’19, 360insights’ channel-focused marketing conference, happening this September in Toronto.) In many circles, Jay is known as an expert in B2C marketing, but as you’ll hear in this podcast, he talks about marketing principles that apply to anybody working to change the behaviours of another person, whether it’s B2C, B2B or, as with many of our listeners, B2B2C.

Ever sat in a brainstorming meeting where you discuss the unique value proposition your team is looking to convey in a forthcoming campaign?  Jay’s book Talk Triggers is about putting a strategic focus on the unique – not on gimmicks and not on anything less than repeatable process – but on building word of mouth triggers right into how you do business.

After all, as Jay puts it, “same is lame…”


If you’ve got ideas for future shows, want to connect us with an exciting guest or send questions or comments in on the podcast, please free to email us at ChannelEdge@360insights.com

Also, if you enjoy the show please do share it with your colleagues and remember to subscribe using whatever your favourite podcast platform is: iTunes, Stitcher Radio, Google Play or Spotify.
Listen on Google Play Music

Join the Discussion

Have something to add to this topic?

Data indicate it’s a tale of two channels when it comes to digital transformation as we move through the Covid-19 pandemic. Our latest podcast unpacks this and explores the way forward.
Listen here: 

#channelstrategy #channelsales

Retail is back! Which incentives will smart retail leaders use to help guide, enable and support them to win big on the upswing? Steven Kellam shares some insight in his latest blog post.
#channelsales #channelmarketing

Today is the day! Remember to tune in https://okt.to/y8lAiP to our live #webinar re: The Charitable Giving Solution at 2:00pm ET. #beyondgiving

Load More...

What do you believe is the channel’s biggest challenge today?

Upcoming Channel Events

Are we missing an event? Tell us about it.

Channel Partners
May 4-7, 2020
September 8-11, 2020
Channel Focus
Nov 17-19, 2020
360insights Relevance