Jay Baer

BONUS – Jay Baer on Talk Triggers

  • July 09, 2019

Jay Baer joins ChannelEdge to discuss the power of Word of Mouth.

“In B2B, 91% of ALL purchases are influenced by word of mouth…”

Research shows that even in light of this truth, fewer than 1% of companies have a defined word of mouth strategy.

Jay Baer is the founder of Convince and Convert, and if you work in marketing you’ve most likely seen him at a conference or read his blog.  You probably also own more than one of his books, such as the best-selling Youtility, Hug Your Haters and most recently Talk Triggers.  (Fun fact: You can catch Jay in person at Relevance ’19, 360insights’ channel-focused marketing conference, happening this September in Toronto.) In many circles, Jay is known as an expert in B2C marketing, but as you’ll hear in this podcast, he talks about marketing principles that apply to anybody working to change the behaviours of another person, whether it’s B2C, B2B or, as with many of our listeners, B2B2C.

Ever sat in a brainstorming meeting where you discuss the unique value proposition your team is looking to convey in a forthcoming campaign?  Jay’s book Talk Triggers is about putting a strategic focus on the unique – not on gimmicks and not on anything less than repeatable process – but on building word of mouth triggers right into how you do business.

After all, as Jay puts it, “same is lame…”


If you’ve got ideas for future shows, want to connect us with an exciting guest or send questions or comments in on the podcast, please free to email us at ChannelEdge@360insights.com

Also, if you enjoy the show please do share it with your colleagues and remember to subscribe using whatever your favourite podcast platform is: iTunes, Stitcher Radio, Google Play or Spotify.
Listen on Google Play Music

Join the Discussion

Have something to add to this topic?

Starting Friday mornings right 101: Company-wide morning huddle with your fresh coffee and fresh beats by @iamdjdmoney – live. Check ✅
#bestworkplaces #huddle #corporateculture #dj #turnitup

B2E is real. The lines of communication, connection & engagement from businesses to their core audience (consumers or enterprises) are being increasingly blurred

But, how do you effectively reach an audience of everyone?


#channelmarketing #cx #px #b2e

Our live #webinar on raising the bar on MDF/Co-Op is tomorrow at 2:00PM ET. Don’t miss it. Today is your last chance to sign up https://okt.to/XEi4So  #MDFCoOpNewNorm #MDFCoOpTrends

Vendors are innovating their approaches to personalization, customer journeys and much more at an incredible rate. Listen in as @Digital_KStewt shares her findings and how this is impacting CX & PX

#channelmarketing #channelsales

Load More...

What do you believe is the channel’s biggest challenge today?

Upcoming Channel Events

Are we missing an event? Tell us about it.

Channel Partners
May 4-7, 2020
September 8-11, 2020
Channel Focus
Nov 17-19, 2020
360insights Relevance