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Ghost Multi-Channel Marketing Streamlined Modernized Enhanced UX Automated Processes
B2B Loyalty Program

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Consumer-Durables

Consumer Durables

National Lighting Manufacturer

Business Outcomes

  • Improve Experience
  • Increase Sales

Products Used

The Challenge

Discover how a national lighting manufacturer revolutionized its loyalty program to foster long-term relationships with distributors and contractors. By transitioning from outdated methods to an automated, user-friendly system, the program achieved a 258% increase in participation and 32% year-over-year sales growth. Even during industry challenges, participants saw a 67% sales boost.

Learn how the strategic enhancements not only improved user engagement but also elevated brand perception and facilitated the push of higher-margin products to a receptive audience.

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“The collaboration and creative insights helped us build a highly successful Rewards Program. This work will drive customer loyalty and success in our company for years to come.”
Program Stakeholder