Header image with a photo of Lisa Penn of SAP, episode title Partner Enablement & Managing Through the Noise

Lisa Penn: Partner Enablement & Managing Through the Noise | Ep. 28

  • May 30, 2019

Lisa Penn shares: “Whatever the vendor’s priorities are, doesn’t necessarily mean that they are shared by the partners.”

Lisa Penn is the Chief of Staff for Global Partner Marketing responsible for strategic initiatives targeted to position SAP as the global partner of choice for cloud resellers. Digital transformation, AI programs, channel transformation and program ROI are just a few of her priorities this year.   She’s back on the podcast, talking partner enablement and what it takes to execute strategy and meet your business objectives in a noisy channel.

Prior to SAP, Lisa held successful leadership roles with Avaya, Lucent and Octel Communications. She has held senior management roles with specialization in partner marketing, international business development, channel management, re-engineering and business operations.

She is also a member of the Professional Business Women of California, Watermark, National Association of Professional Women, SAP Business Women’s Network and SAP Black Employee’s Network. She is also active in local non-profit efforts focused on family and children.

As you may well imagine, Lisa is a person with a broad and well-informed perspective into what it takes to grow both sales and engagement in a global sales channel.  We still get a ton of downloads on her first episode, Innovating for Impact in Channel Sales, and this time she digs even deeper into strategy and what it takes to make it all work…

LISTEN TO THE ENTIRE CONVERSATION NOW:

If you’ve got ideas for future shows, want to connect us with an exciting guest or send questions or comments in on the podcast, please free to email us at ChannelEdge@360insights.com

Also, if you enjoy the show please do share it with your colleagues and remember to subscribe using whatever your favourite podcast platform is: iTunes, Stitcher Radio, Google Play or Spotify.
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Want to hear the first time Lisa was on this show? Listen to Lisa and Steven discuss innovating for impact in channel sales, right HERE.

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What happens in the Channel in 2021? How do we learn from 2020?Please take a listen to our #ChannelEdge discussion with 360insights CEO @jayatkins, as he shares what he learned from 2020 and what to expect for 2021. 

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As the channel becomes more decentralized, vendors are under more pressure and are competing for share of voice and mindshare across an ever more varied channel eco-system. Is there a solution?

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