Header image with a photo of Lisa Penn of SAP, episode title Partner Enablement & Managing Through the Noise

Lisa Penn: Partner Enablement & Managing Through the Noise | Ep. 28

  • May 30, 2019

Lisa Penn shares: “Whatever the vendor’s priorities are, doesn’t necessarily mean that they are shared by the partners.”

Lisa Penn is the Chief of Staff for Global Partner Marketing responsible for strategic initiatives targeted to position SAP as the global partner of choice for cloud resellers. Digital transformation, AI programs, channel transformation and program ROI are just a few of her priorities this year.   She’s back on the podcast, talking partner enablement and what it takes to execute strategy and meet your business objectives in a noisy channel.

Prior to SAP, Lisa held successful leadership roles with Avaya, Lucent and Octel Communications. She has held senior management roles with specialization in partner marketing, international business development, channel management, re-engineering and business operations.

She is also a member of the Professional Business Women of California, Watermark, National Association of Professional Women, SAP Business Women’s Network and SAP Black Employee’s Network. She is also active in local non-profit efforts focused on family and children.

As you may well imagine, Lisa is a person with a broad and well-informed perspective into what it takes to grow both sales and engagement in a global sales channel.  We still get a ton of downloads on her first episode, Innovating for Impact in Channel Sales, and this time she digs even deeper into strategy and what it takes to make it all work…

LISTEN TO THE ENTIRE CONVERSATION NOW:

If you’ve got ideas for future shows, want to connect us with an exciting guest or send questions or comments in on the podcast, please free to email us at ChannelEdge@360insights.com

Also, if you enjoy the show please do share it with your colleagues and remember to subscribe using whatever your favourite podcast platform is: iTunes, Stitcher Radio, Google Play or Spotify.
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Want to hear the first time Lisa was on this show? Listen to Lisa and Steven discuss innovating for impact in channel sales, right HERE.

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Do you know who is the most impactful person in the buyer's journey?

Unpack the #buyer’sjourney and its relation to #marketingenablement and #investments with @forrester's @MariaChien and our own @StevenKellam6 in a #interactivedialog.

Watch it here: https://hubs.ly/H0KQs3n0

Join us on April 27th as our UK Marketing Director, @dgould1969, hosts a LinkedIn Live Event to discuss all things #PartnerEnablement.

You won't want to miss it. Sign up to join the discussion now:
https://hubs.ly/H0LdnS00

#partnerengagement #partnerjourney

Do you know the impact a successful channel incentive program can have on your business? Learn about all the benefits of an incentive program in our newest blog.

Read all about it here: https://hubs.ly/H0L90mJ0

#Salesincentives #ChannelIncentives #ChannelEngagement

What makes a successful partner program?

Listen to the new episode of #ChannelEdge with Taylor Macdonald, SVP of Channel Sales at @sageintacct to learn the thought process and steps to build a successful partner program.

Listen to the full episode: https://hubs.ly/H0L2kGx0

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What do you believe is the channel’s biggest challenge today?

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