Ghost Optimized Sales Growth Flexibility Channel Connections Behavioral Change Digital Transformation

Danby Accelerating Performance with SPIFFs

The Challenge

Danby, a major manufacturer of home appliances, wanted to find ways to optimize sales growth among their channel partners. They came to 360insights looking for a comprehensive SaaS (software-as-a-service) channel incentive management solution.

Together 360insights and Danby decided to implement a strategic SPIFF program that would drive behaviors that create sustainable increases in sales. Not only has the implemented SPIFF program increased sales, but the incentive strategy has helped Danby move forward with their overall digital transformation, offering sales channels a significantly improved user experience (UX/UI) with in turn has created deeper connections and brand loyalty.

Read on to find out more about how Danby was enabled to optimize their incentive sales performance and program ROI.