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Store Sales Incentives

Fisher & Paykel, a manufacturer of luxury home kitchen and laundry appliances, wanted to launch a new targeted incentive program to their independent showroom store dealers to drive foot traffic to showrooms and improve sales.

Previously run incentives had not proved sustainable or successful for both dealers and consumers satisfaction, and Fisher & Paykel were frustrated with disproportionate processing, poor communication, and time-consuming reward issuance.

360insights were appointed, as a fresh incentives partner, to quickly deploy a new SPIFF and Consumer Rebates program that could improve sales across the dealer to consumer marketplace.

Read on to find out how Fisher & Paykel saw a 200 percent increase in sales across their stores.