Knowledge Library

Infographics

So, You Want to Start A Points Program…

Our comprehensive Infographic serves as your essential guide to designing, implementing, and optimizing a highly effective partner points program. It provides insights  to help you create a structured and engaging system that not only motivates your channel partners but also enhances their loyalty and drives significant sales growth. Download now!

Webinars

Small Shops, Big Impact

Join Candice Mack, Enterprise Sales Executive, and Adam Zickert, Automotive Channel Consultant as they take a deep give into our Automotive Aftermarket industry report: Small Shops, Big Impact: Driving Loyalty in the Auto Aftermarket Report.

Reports

Small Shops, Big Impact: Driving Loyalty in the Auto Aftermarket Report

We gathered responses from your dealer network to create the ultimate guide to creating impactful automotive incentive programs!

Infographics

Small Shops, Big Impact: Driving Loyalty in the Auto Aftermarket Infographic

We gathered responses from your dealer network, and here's your sneak peek at our ultimate guide to creating impactful automotive incentive programs!

Webinars

Future-Proof Your 2025 Channel Incentive Strategy With a Global Lens

Join 360insights on December 10th at 10am GMT for an insightful virtual session where industry experts will guide you through the key tactics to future-proof your channel incentive program strategy and execution for 2025. Learn how to optimise program structure and design, identify annual improvement opportunities, and tailor incentives to meet the diverse needs of specific personas and geographics.

Blog

Incentives Automation: Outperform, Don’t Outspend Competition

Incentive Automation is a unique cloud-based software solution designed to accelerate your partner’s time to revenue & increase partner loyalty. Learn how.

Webinars

The Next Era of Ecosystem Technology

During this on-demand 360insights Ecosystem session, our panel of experts from Crossbeam, Digital Bridge Partners, Partner Fleet, StructuredWeb, ServiceNow, and guest Forrester, will provide a foundational knowledge and discuss the application of ecosystem strategies so that organizations can ensure their tech stack supports their strategic objectives. Watch the replay now!

eBooks

The Incentive Travel Playbook: Strategies for Customers, Channel Partners & Salespeople

Learn how to effectively implement incentive travel programs to inspire, build loyalty, and strengthen partnerships with this comprehensive playbook catered to corporations, brands, and channel leaders. Download now!

eBooks

State of Co-Marketing Funds Management

Discover key insights on managing Co-Marketing Funds with MDF and Co-Op programs effectively. Learn about program differences, industry preferences, eligibility criteria, and best practices. Access the eBook now!

eBooks

Your Consumer Incentive Playbook: Four Creative Moves You Should Be Making

Boost sales and brand loyalty with creative consumer incentives. Learn how to personalize offers, gamify programs, and explore alternative incentives in this insightful eBook. Download now!

Infographics

Innovating Talent Management Strategies in the Automotive Aftermarket Industry

Our new Infographic is your gateway to mastering the art of recruitment, onboarding, and enablement and training in the auto aftermarket industry. Download this essential Infographic now.

Blog

New Identity, Same Commitment: Welcome to 360insights | Elevate

We are thrilled to announce the launch of our newly rebranded services arm, 360insights | Elevate

Infographics

The Changing Tech Landscape of Ecosystem Orchestration

Welcome to the era of Ecosystem Orchestration. Download this Infographic to learn all about how Ecosystem Orchestration is completely changing the game.

eBooks

From Connection to Conversion: How Omnichannel Marketing Can Boost Brand Loyalty & Drive Revenue

Read this eBook where we take you through an overview of Omnichannel Marketing, the changes in consumer behavior & how you can meet these new demands, and an Omnichannel Marketing Checklist to ensure success.

Webinars

The 360insights Ecosystem Launch

The first of its kind, the 360insights Ecosystem is a groundbreaking project that offers enterprises a new way of operationalizing ecosystem scale and success. Check our launch webinar to learn more about 360insights Ecosystem.

Case Studies

Automotive: Stapletons - Points Based Reward Incentives

Customer loyalty points-based program, incentivizing UK tire resellers to purchase premium tire ranges & SKU's, driving sales growth & revenue.

Webinars

Creating Brand Loyalty with Experiential Rewards & Events

Watch this on demand webinar, Creating Meaningful, Memorable, and Motivating Brand Loyalty with Experiential Rewards & Events, 360insights’ experts will share insights and best practices for designing travel programs that inspire and motivate, while also delivering measurable business results. 

Infographics

Your Rate Card Implementation Checklist

Read this infographic to learn more about what Rate Cards are and why you should be using them, a checklist for your successful creation and implementation of Rate Cards and what you should be doing after your program is up and running.

Infographics

The 5 Criteria of Successful Rate Card Program 

Learn more about what a Rate Card is, the benefits of using a Rate Card, and the criteria you should follow for success.

eBooks

The Definitive Guide for an Effective Channel Incentive Program

Read this eBook where we take you through 6 areas of focus that will help you run your incentive programs correctly and efficiently.

Webinars

Driving Marketing Success in the EV Revolution: Strategies for Digital Dominance

Watch as we explore the impact of increasing budgets on impression share, the importance of keeping pace with digital trends, and maximizing reach in the digital space. Learn how to craft effective marketing strategies that resonate with EV consumers and dealers alike.

eBooks

Contractors Speak Out: Motivating Contractors for Growth

Discover 'Contractors Speak Out' for insights on construction, eCommerce, and distributor strategies. Download to learn how to empower your business and build stronger, lasting contractor relationships. 

Infographics

(Auto) The Not-so Secret Value of Consumer Rebates & Cashback Programs

Leveraging effective promotional strategies is crucial for success. One such strategy proven to be powerful is using rebates and cashback programs. These programs not only drive sales but also offer an opportunity to collect valuable customer data, enabling businesses to make informed decisions. Read to learn more

Infographics

The Not-So Secret Value of Consumer Rebates & Cashback Programs

Leveraging effective promotional strategies is crucial for success. One such strategy proven to be powerful is using rebates and cashback programs. These programs not only drive sales but also offer an opportunity to collect valuable customer data, enabling businesses to make informed decisions. Learn more by reading now!

Webinars

Tiffani Bova and 360insights Help you Unlock Growth Potential Across your Business

Watch Tiffani Bova and 360insights as we help you unlock growth potential across your business.

eBooks

Sales Incentives: How, Why, and ROI

Learn the secrets of maximizing sales incentives as strategic investments to motivate sales teams with Sales Incentives: How, Why, and ROI.

Webinars

Is it an Ecosystem? A Channel? A Partnership: Cut through the semantics and demystify the evolution to drive more revenue

During this on-demand replay, gain a deeper understanding of the nuances, and how they can drive revenue, expand market reach, and foster long-term customer relationships.

Webinars

Making Your Partners Demand Generation Machines: How to Truly Enable Your Ecosystem

Watch our expert panelists to learn how to leverage new and different strategies to better educate, engage, and enable your ecosystem!

Webinars

Unlocking Success: Expert Insights on Promotions in the Consumer Durables Industry

This insightful webinar explores the world of promotions in the consumer durables industry. This engaging session features a distinguished panel of experts, including Zack Elkin, President at Beko, John Iacoviello, former SVP Sales at B/S/H Home Appliance, in which they dive deep into the strategies and tactics that make promotions successful, as well as those that fall short.

Webinars

Are Marketplace REALLY Working for Your Business?

Watch our on-demand webcast with special guests Jay McBain, Chief Analyst at Canalys and Louise McEvoy, Vice President, US Channel at Trend Micro, where we'll delve into actionable ways to achieve true marketplace mastery.

eBooks

How to Construct the Perfect B2B Customer Loyalty

Discover 'Contractors Speak Out' for insights on construction, eCommerce, and distributor strategies.

Webinars

Get Stuff Done, Faster: Leveraging Analytics to Optimize Your Ecosystem

"So much to do, so much opportunity, so little time.” It’s a tale as old as partner ecosystems and an all too familiar phrase for overextended partner managers. Watch the On-Demand Replay to learn how you can leverage analytics to optimize your ecosystem!

Webinars

This Is Not Your Grandparent’s Partner Enablement

This on-demand 360insights webinar will look at things you should be doing completely different and how you should be developing an enablement strategy, to truly engage and enable your partners. Watch now!

Webinars

The Evolving Aftermarket Industry: Fine Tuning Consumer Promotions & Dealer Incentives

During this on-demand webinar, we explore the latest trends in the automotive industry, examining how factors like the rise of electric vehicles are impacting the industry, and what retailers need to know to serve this emerging market effectively. We'll also dive into consumer buying habits, with a particular emphasis on the role of access to credit and promotional offers in driving purchases and look at the role of incentives and promotions in the dealership environment.

eBooks

Attract, Retain, and Grow: The Communications Lifecycle of an Incentive Program

Learn how to effectively manage and sustain a thriving incentive program with the 360insights eBook "Attract, Retain, and Grow: The Communications Lifecycle of an Incentive Program."

Webinars

Ecosystem Couples Therapy: Ignite the Fire in Your Business Partnerships

Join 360’s SVP of Marketing Heather Margolis and SVP of Ecosystems James Hodgkinson for an on-demand webinar with Jay and Michelle McBain. They will tackle the common challenges that businesses face when managing ecosystems and explore how automation tools can be the ultimate counselor, streamlining processes and optimizing results.

Webinars

Supercharging Your Channel Game with Generative AI

During this session, we'll dig into how generative AI is changing the channel landscape and how to help channel partners stay ahead of the curve. Don't miss this chance to understand how you can transform your channel strategy, and how to stay ahead of the competition.

eBooks

The Shifting Automotive Aftermarket Landscape and the Moves Brands Need to Make the Journey

Download this eBook where we dive into the current landscape, the shifts you need to know about, and your next five strategic plays.

Help Sheets

The Benefits of Instant Rebates vs. Consumer Rebates

Read this help sheet where we explore the key considerations when choosing between instant vs consumer rebates.

Webinars

Uncertain Times, Certain Success: Leveraging Demand Generation to Help Channel Partners Flourish

Do your partners have what they need to succeed? Watch our star-studded panel from all facets of the channel talk through challenges and strategies.

Case Studies

Technology: Matillion Maximizes Partner Pipeline

Learn how data integration company Matillion are maximizing partner business opportunities and mutual bottom lines by supporting partners

Case Studies

Automotive: Polaris implements high impact dealer portal

Learn in this Case Study how, Polaris International designed and implemented a high impact dealer portal offering a unique experience for their diverse international dealer community and portfolio of off-road and on-road products. One that has the ability to deliver relevancy and enriching experiences to all dealers – whatever their location, type and time zone!

eBooks

Consumer vs. Instant Rebates: Which is Best?

Understand the differences between consumer and instant rebate programs, best practices, considerations & how they impact various target audiences.

Help Sheets

360insights Health Plans Help Sheet

Read this Help Sheet to see how an automated Incentives and Rewards platform improves HEDIS scores while helping you go the extra mile to engage and serve your members.

eBooks

360insights Auditor Checklist

This checklist will help you identify incentive fraud detection and empower you to better protect against fraudulent claims.

eBooks

Rebates Reinvented Best Practices Guide

This guide will teach you how to develop and run a rebate program that can take your marketing to the next level.

Case Studies

Healthcare: Points Based Reward Incentives

Centralized healthcare stakeholder community portal, engaging professionals for their insights with survey participation, by points-based reward incentives.

eBooks

The Ultimate Guide to Points-Based Channel Rewards

How vendors - and their sales channel - can engage with Points-Based Rewards to modify sales processes and align to the buyer’s journey.

eBooks

Maximize Rewards For New Digital Era

Discover insights into digital transformation and how vendors and their channel can align to the new buyer's journey with a Points-Based Rewards program.

Case Studies

Technology: Data Solutions Provider Points-Based Rewards

Points-based brand advocacy and enablement program, empowering channel partners to accelerate sales growth and improve technical knowledge.

eBooks

The Essential Guide to Running Successful Sales Incentives

In this eBook 360insights explore the ways to connect with the sales channel, improve your sales incentive and enhance user experience.

eBooks

Starter’s Guide to Finding an MDF/CO-OP Solutions Provider

Utilize this services checklist to assist in finding your best matched MDF/CO-OP solution provider and ensure alignment with business objectives.

eBooks

A Guide to Incentive Planning & Selection

In this eBook 360insights shares what to review when planning and selecting the right channel incentives, to ensure every member involved keep motivated.

eBooks

These Trends Are Changing Channel Marketing

How channel marketers are adapting to the changing channel landscape and trends affecting partners and their businesses.

eBooks

Elevating Consumer Rebates

This eBook lays out the proper methodology to enhance consumer rebate programs and optimize program spend, to ensure they reach their full potential.

Case Studies

Technology: MDF & Co-Op Solution for Success

Read about how 360insights was able to implement a MDF & CO-OP program solution to help a fortune 50 international tech company reach success.

eBooks

The Three A's of Strategic Partners

Want a successful partner experience? Use the Three A's Criteria to identify and evaluate your strategic partners and focus your energy effectively.

eBooks

HVAC Guide to Finding an MDF/BDF Solution Provider

The HVAC industry is facing a huge opportunity to leverage digital automation to improve efficiencies. Start by finding an MDF/BDF Solution Provider.

Videos

Technology Partnerships

In this video, Heather K. Margolis, SVP of Marketing at 360insights is joined by Kelly Sarabyn, Platform Ecosystem Advocate at HubSpot to discuss the importance of partnerships, the evolution of HubSpot's partnership programs, and tips for growing partner ecosystems.

eBooks

Optimizing Automotive Aftercare Dealer & Distributer Engagement Points-Based Incentives

Points based incentive programs are an effective way to drive automotive aftercare dealer and distributor engagement. Learn how to motivate revenue-generating behavior, and increase sales.

Case Studies

Manufacturing: Fisher & Paykel Drive Sales

Fisher & Paykel, a manufacturer of kitchen and laundry appliances, worked with 360insights to launch new SPIFF and Consumer Rebate programs. See the results.

Reports

Tacking Against the Headwinds: 2023 State of Channel Incentives Report

According to our latest research, incentives are proving resilience against economic downturns. Learn how incentives are helping brands weather the storm, enable greater success, and generate support for partners, dealers, and resellers alike in 2023 and beyond.

Case Studies

Healthcare: CooperVision Rebates

Discover how 360insights implemented an easy and efficient rebate process for CooperVision, providing a more user-friendly experience.

Webinars

International Women's Day Videocast #1: Filling the Female Talent Void and Empowering Women to Re-Engage Post COVID

Learn how to engage and inspire female talent, by listening to this videocast. Understand how companies can connect, recruit, and empower women post-covid.

Webinars

Outperform your Competition

Adding the right incentive solutions can?amplify key enablement?efforts and further drive partner engagement. Watch the videocast to learn how.

Case Studies

Technology: Points Based Program

This global IT vendor increased loyalty, motivated their reseller network and grew sales by 10% YOY through points-based rewards and incentive travel.

eBooks

Supply Chains have changed forever: How brands can engage and motivate resellers for joint success

Nimble brands are changing how they work with suppliers & resellers to optimize manufacturing, inventory, distribution, partner engagement, & motivation.

Infographics

Advantages of the 360insights SaaS Platform

360insights provides a customizable, secure, and efficient SaaS solution - The Channel Success Platform™.

eBooks

Ecosystem Orchestration Has Landed and is Here to Stay

With today’s increasingly complex channel ecosystems, how do you get the most out of your partners, resellers, suppliers, providers, and influencers?

eBooks

Effective Partner Communication Starts with Empathy

Discover best practices and recommendations when designing a communications plan, that is sympathetic to the lifecycle of the partner program.

eBooks

Building a Business Plan For Your Partners

Discover how to create an effective strategy and plan, including measurable objectives, that will help drive the success of you and your channel partners.

eBooks

How Incentivized Learning can Benefit your Business

Discover how incorporating incentivized learning into your SPIFF strategy, will build loyalty, increase brand awareness and accelerate performance.

eBooks

Nourishing Your Channel Ecosystem

In this ebook, you'll discover how economic shifts are fostering customer-focused ecosystems and learn strategies to nurture and grow channel ecosystems successfully.

eBooks

Ecosystem Engagement Engine Capabilities

In this ebook, you'll learn how engagement has become the new currency for businesses and how the 360ecosystems Engagement Management platform bridges the gap by seamlessly connecting users to the resources they need.

eBooks

CPQ & eCommerce Convergence

In this ebook, you'll explore how integrating eCommerce and CPQ enhances customer experience, drives better intelligence, and fosters strategic alignment for improved business outcomes.

eBooks

Improving Customer Experience and Optimizing Sales with CPQ

In this ebook, you'll discover how CPQ tools have transformed the opportunity-to-order process, streamlining efficiency, boosting revenue, and reducing workloads while enhancing eCommerce capabilities.

eBooks

3 Steps to Maximizing a Business Ecosystem

In this ebook, you'll learn how to design an engaging business ecosystem that drives sustained revenue by encouraging active participation, with three core steps: mapping your ecosystem, creating a results-driven framework, and measuring success over time.

Webinars

Optimizing Partner Engagement Series Part 3: Measuring Partner Engagement

Watch this discussion to gain insights into how you can measure engagement and help you identify areas where you can increase partner productivity.

Case Studies

Automotive: Apollo Vredestein Accelerates Customer Experiences

Apollo Vredestein increased end-user engagement and expanded into new buyer markets by centralizing and automating Incentives. Learn more

Webinars

The 360view - Cultivating and Managing Healthy Channel Ecosystems

Everyone is talking about ecosystems, and some of us longer than others, but how do you truly build an ecosystem that can thrive and grow?

eBooks

Channel Rewards Checklist for Today’s Marketplace

How to create a successful channel partner rewards strategy & ways to drive partner behavior that aligns with market evolutions & growth strategies.

Webinars

LinkedIn Live: Channel Wrap-Up - From Funnels to Fly Wheels

Understand how enhancements to partner engagement transitioning from traditional funnels to fly wheels will affect the future of the channel.

eBooks

Maximize the Effectiveness of your MDF - CO-OP Program

Discover five best practices that can be utilized to improve the effectiveness of your current or new MDF program and improve time to revenue.

eBooks

Opportunities to Optimize Partner Engagement

Achieving partner engagement success requires getting personal with your incentive program. Learn how to deliver an exceptional partner experience.

eBooks

Partner Prospecting and Onboarding

Utilize this onboarding checklist to successfully recruit the right partners with business models and skills aligned with your company’s objectives.

eBooks

Promotional Allowance Program Regulations

Download this best practice guide, that explains the promotional allowance program regulations and how they impact MDF / CO-OP programs.

eBooks

The Secret Ingredient to Partner Enablement

How vendors can improve the effectiveness of partners’ marketing enablement & develop marketing certification programs to improve performance.

eBooks

10 Essentials for a Successful MDF & CO-OP Marketing Program

Understand how to plan, design and execute effective MDF & CO-OP programs that drive channel growth and deliver ROI.

eBooks

A Guide to Getting Started with Channel Incentive Programs

How to efficiently utilize time, budget & resources to produce a high performing innovative channel incentive program, delivering impactful ROI.

Case Studies

Technology: Delivering outstanding ROI and global sales performance

This online points-based solution integrated partners globally, strengthened relationships and provided sales pipeline awareness for this IT Manufacturer.

Infographics

The State of: Channel Incentives

This infographic explains why channel incentives are used and how they are successful, and some of the trends and challenges that they face in the future. 

Infographics

The State of: Sell-Through Allowances

Sell through allowances (STA's) offer retailer support retroactively while protecting MSRP. This infographic defines STA's and how to navigate them.

Infographics

The State of: SPIFF Programs

Grow sales revenue and create connections between your channel and brand. This infographic defines SPIFFs and how to navigate SPIFFs.

Infographics

The State of: Volume Rebates

Volume Rebates (VRs) encourage the purchase of goods in large quantities for a financial incentive. This infographic defines VRs and how to navigate them.

Infographics

The State of: MDF

This infographic will take you through why MDF & CO-OP programs are still so important, and what comes next for them in the ever changing channel.

Infographics

The State of: Channel Insights

Channel insights bring brand confidence, channel efficiency and pipeline accuracy. This infographic defines channel insights and how to navigate them.

Infographics

5 Steps To Achieve Ecosystem Orchestration

Ecosystems need to be built with orchestration in mind to create synergy across programs, platforms, and methodology, to ensure a seamless experience

eBooks

Navigating The C's of Unpredictability

Supply chain disruption, manufacturing shortages, labor issues, and rapid market changes have made setting the right mix of incentives and rebates even more challenging. Learn how the right incentive management platform can offer flexible and dynamic solutions that intelligently manage and optimize your channel incentives.

Webinars

Optimizing Partner Engagement Webinar Series: Part 1

View this videocast to learn the best practice recommendations for digital partner engagement, so brands can enable their partners to win business.

Videos

360 and IT Industry

Technology companies turn to technology solution providers, channel partners, MSPs and influencers to drive more revenue, but motivating and enabling your partners can be expensive, difficult to scale, and beyond challenging. Learn how 360insights can enable sales and increase ROI by delivering a modern and intuitive channel incentive experience.

Webinars

Baptie Webinar Automation - Is This the Key to a Successful Partner Program?

Learn how you can use automation and data insights, to enhance partner engagement and deliver a more personalized partner experience.

Videos

360 and the Automotive Industry

Automotive and Tire companies can rely on service technicians to drive revenue through auto aftercare sales by incenting the behaviors that drive engagement.

Webinars

“The Shift” - Helping your Channels and their Customers Overcome Inventory and Labor Shortages

Learn how to motivate, incent, and retain sales teams when they are overcoming inventory and labor shortages.

Videos

360 and the Kitchen & Bath Industry

Major Kitchen and Bath appliances companies rely on their dealer sales teams to drive revenue. Learn how to engage dealers to focus on your business.

Videos

360 Channel Success - UK

Learn how 360insights can help deliver a modern and intuitive partner experience to help sales people break through environmental complexities.

Webinars

The Next Generation Channel Chief: The Evolution of Partnerships and How to Not Get Left Behind

In this webinar, you'll explore the complexities of channel partnerships and gain insights into evolving partner programs, driving mutual revenue, and developing an ideal partner strategy with expert guidance.

Case Studies

Manufacturing: Appliances: Rebate Technology - Elevate Consumer Experience

360insights helped a client leverage the latest technology for a successful consumer rebates platform to elevate the consumer experience and drive sales.

Webinars

International Women's Day Videocast Series #3: Mentors that Mean Something

Listen to this lively and informative discussion about what motivates women’s interest, brand loyalty and purchase decision making.

Webinars

International Women's Day Videocast Series #2: Selling to Women: Female Purchasing Power Has Evolved

Listen to this lively and informative discussion about what motivates women’s interest, brand loyalty and purchase decision making.

Webinars

Optimizing Partner Engagement Webinar Series Part 4: Case Study

In 360's Optimizing Partner Engagement series, we bring you insights into how one of our clients has successfully optimized its channel success program.

eBooks

Sell-Through Allowances Reinvented

In this eBook, 360insights provides benefits and challenges of sell-through allowances (STA) as well as how to leverage STAs to your advantage.

Webinars

Optimizing Partner Engagement Webinar Series Part 2: Forrester Partner Engagement Framework

Channel leaders who tailor engagement strategies to partners will see relationships thrive. Follow these tips for an effective partner engagement strategy.

Webinars

Growing Partner Mindshare in a Tumultuous Environment

In this webinar, you'll discover strategies to gain partner mindshare, create impactful engagement programs, and drive long-term loyalty, even in a challenging economy.

Case Studies

Manufacturing: Danby Accelerating Performance with SPIFFs

Learn how Danby appliances implemented a strategic SPIF program to drive customer behaviors to increase performance across brand loyalty and sales.

Case Studies

Automotive: Manufacturer Full Stack Channel Incentive

Read how, with the help of 360insights, an Automotive Manufacturer was able to influence dealer channel behavior, and gain a better attribution of direct program ROI.

eBooks

CO-OP Versus MDF Funding Models

Find out more about the advantages and disadvantages of CO-OP accrual and MDF proposal-based funding models.

eBooks

Channel Rewards Programs for the New Digital Transformation Era

Learn how to modify sales processes to align with the new, digitally connected buyer’s journey, with points-based rewards incentive programs.

Help Sheets

API vs. SFTP with Single Record and Bulk Records and Recommended Frequencies

This help sheet delves into the pros & cons of each approach, & discusses how the choice of data integration method impacts reporting and visualizations.

Videos

Navigating the Entrepreneurial Journey: Overcoming Challenges and Building Authentic Connections

Join Kathryn Rose, Founder and CEO of Get Wise and Channel Wise and Heather Margolis, the SVP of Marketing for 360insights for a candid and thought-provoking conversation about the realities of entrepreneurship.

eBooks

Beyond PRM: Rethinking the Tech Stack for Ecosystem Orchestration

Building a modern, strong tech stack is crucial for businesses to stay relevant in an ecosystem-focused world and expand their reach. It allows organizations to leverage advanced technologies, streamline operations, and integrate various tools and platforms to effectively manage and orchestrate their ecosystem interactions. But what does this tech stack look like and how does it differ from tech stacks of the past? Read this eBook to find out more.

Videos

Transforming & Modernizing Consumer Incentives Programs

In this video, 360insights' Kelsey Anderson reflects on key highlights and tips to consider for building an effective consumer incentives strategy.

Case Studies

Consumer Durables: Hoover Points-Based Reward Incentives

Working with 360insights Hoover implemented an online B2B sales points-banking incentive and rewards program that boosted sales growth. See the results

Webinars

The 360View: Is Your Partner Ecosystem a Revenue Engine?

In this webinar, you'll discover insights into the evolution of ecosystems and learn strategies for fostering partner collaboration, understanding specializations, and driving revenue through effective demand generation.

Webinars

How To Design & Execute An Ecosystem Strategy

In this webinar, you'll gain valuable insights into ecosystem strategy for 2023 as James Hodgkinson of 360insights and Chris Samila of Partnership Leaders discuss the five key considerations every ecosystem leader should focus on.

Videos

Unlocking the Power of Thought Leadership: Helping Partners Become Recognized Industry Influencers

In this video, you'll learn why thought leadership matters for IT professionals and MSPs and explore practical strategies like leveraging events, creating impactful content, and engaging prospects to build authority, attract customers, and stand out in the market.

Webinars

The Ecosystem Imperative and the Partner Engagement Challenge

In this webinar, you'll explore the challenges and opportunities of business ecosystems, addressing issues like the engagement gap, tool management complexities, and strategies to streamline integration and automation for better efficiency.

Webinars

Solving the Points Program Challenge: Automation, Finally!

In this webinar, you'll explore the challenges of optimizing points-based partner programs and discover how automation can solve issues like tracking data, unifying programs, and rewarding ecosystem behaviors effectively.

Videos

Leveraging Incentives for Financing Solutions & Retail Credit Cards

In this video, 360insights' Kelsey Anderson discusses how incentives are being leveraged by financial solutions for retail credit card offers.

Videos

Current Automotive Industry Insights & Incentives Trends

In this video, Kelsey Anderson discusses what is happening on the dealership & retailer sales floors, including preserving the life of a vehicle.

Videos

Being Mindful of The Modern Consumer Rebate Experience

Kelsey Anderson outlines how to coach brands who are launching or looking to reimagine their consumer incentives programs to always prioritize CX.

Videos

Personifying Consumer Incentive Programs To Meet Your Go to Market Business Objectives

Kelsey Anderson discusses how B2C brands can align their go-to-market business objectives and bring goals to life in how consumer programs are executed.

Videos

Push/Pull & Cross Program Consideration

In this video, Sharon Maxfield, Senior Manager Product Marketing at 360insights, shares key observations from B2B routes to market.

Infographics

Build vs. Buy: Channel Incentives Management Platforms

This infographic shows the top 3 considerations in the build vs. buy debate, so you can narrow down a “winning” solution that’s right for your business. 

Videos

Helping Partners Become Recognized Industry Influencers

In this video, Heather K. Margolis and PR expert CJ Arlotta explore why executive and channel partner thought leadership should be a top priority for businesses right now.

eBooks

Consumer Durables in the Post Pandemic Era: A Renaissance Journey

We conducted research to try to learn what consumer durables businesses priorities are and how they are preparing for the next 6-12 months and beyond. Read now to learn what insights came from our research.

Videos

Applying Personalization & Profiling in & For Your Ecosystem & Incentives

Sharon Maxfield emphasizes the importance of profiling a brand's ecosystem and using incentive programs to align with core business objectives.

Videos

Incentives Automation for Your Ecosystem

Ecosystem incentivization goes beyond behavior modification and extends to increased adoption of programs and tooling for go-to-market personas.

Help Sheets

Consumer Incentives: Gift with Purchase vs Cash Incentives

Read this help sheet for key considerations when choosing between gift with purchase and cash incentives.

Videos

What is Gamification?

Sharon Maxfield suggests ways to add a personalized touch within programs to increase engagement and enhance the effectiveness of incentives.

Videos

Putting Incentive Automation in Action

Sharon Maxfield highlights the importance of incentives automation in offering program options to a brand's ecosystem.

Videos

B2B Rebate Trends

B2B Rebates for the Technology, Media & Telecom industry involve transactional, calculated, and subscription-based rebates with different purposes.

Videos

Who, Why & How You Incentivize & The Buyer’s Journey

Sharon Maxfield highlights key areas where brands often miss out on opportunities to include persona-based incentives that can impact the sales lifecycle.

Videos

Getting Creative & Strategic With Consumer Incentives

Sharon Maxfield discusses new ideas for consumer incentive programs that go beyond traditional consumer rebates as B2C go-to-market initiatives expand.

Videos

Flexibility & Strategy Through Co-Op MDF Funds Management

Sharon Maxfield discusses how brands can use gamification to diversify their co-marketing programs beyond just sales incentives in Co-Op/MDF programs.

Videos

Business Travel Tips

In this video, Heather K. Margolis of Channel Maven, is joined by Rachel Schaeffer, Global Director of Channel for Strategic Alliances at SuccessKPI to discuss tips and tricks for managing intense business travel schedules.

Videos

Our Contribution to International Women's Day 2023

Watch this short video from Heather K. Margolis, Theresa Caragol, and Lisa Citron about International Women's Day 2023.

Case Studies

Consumer Durables: Leading Fuel Distributor - B2B Loyalty & Incentive Travel

A multifaceted incentive program devised for a renowned fuel distributor, introduced a competitive sales initiative to encourage loyalty with their dealers and fuel $3m in revenue.

Case Studies

Consumer Durables: Construction & Mining Manufacturer - Loyalty & Incentive Travel

A global leader in manufacturing and finance significantly bolstered dealer relationships, culminating in 100% overall satisfaction, through performance-based incentives.

Case Studies

Consumer Durables: Electrical Power Supplies Manufacturer – B2B Loyalty

A global electrical manufacturer radically revitalized reseller engagement through an impactful multi-layered incentive program, generating x6 revenue.

Case Studies

Technology: Cloud and Data Storage Company - B2B Loyalty

Introducing a multi-award-winning VIP Rewards Program to top-tier partners, to recognize and elevate loyalty, whilst driving partner retention.

Case Studies

Consumer Durables: Electrical Power Supplies Manufacturer – Incentivized Learning

An incentive learning and education program created for a leading power manufacturer leveraged incentive travel to increase partner certifications by 198% in record time.

Case Studies

Consumer Durables: Construction & Mining Manufacturer – Incentives & Rewards

This worldwide incentive strategy achieved a 300% ROI through rewarding key performance, training and education of dealers, which boosted sales and elevated their business model.

Case Studies

Consumer Durables: Electrical Power Supplies Manufacturer – Program Engagement

To boost engagement and participation within their loyalty program, an innovative email communication strategy was introduced, generating 40% growth YOY.

Case Studies

Technology: Multinational IT Consulting Corporation – Incentives & Rewards

An interactive and gamified incentivized learning program designed to educate a global distributor network, delivered $78million in revenue and increased mindshare.

Case Studies

Consumer Durables: HVAC Manufacturer - Points Rewards

This global manufacturer modernized and streamlined their outdated points reward program, to launch an efficient automated system, increasing revenue by 200%.

Case Studies

Consumer Durables: Lighting Manufacturer - B2B Loyalty

A national lighting manufacturer distinguishes themselves and drives loyalty with non-cash incentives, resulting in a 32% year-over-year sales increase.

Case Studies

Consumer Durables: Landscaping & Irrigation Distributor – Incentives & Rewards

A landscape and irrigation company leveraged advanced behavioral economics to drive $19 million in growth, setting a new standard in customer relationship management and business success.

Case Studies

Consumer Durables: B2B distribution and logistics provider - Incentives & Rewards

A top electrical distributor revolutionized their incentive strategy to achieve a 30% sales increase globally and set new benchmarks with exceptional engagement.

Case Studies

Automotive: Automotive Aftermarket Manufacturer - Incentives & Rewards

This Transmission and Driveline Manufacturer received a 584% ROI, when implementing two incentive solutions to determine which would effectively drive behavioral change.

Case Studies

Consumer Durables: HVAC & Plumbing Distributor - Incentive Travel

An incentive travel program drove an impressive $7.5 million in incremental sales growth, transforming participant behaviors and fostering substantial loyalty.

Case Studies

Consumer Durables: HVAC Supply Distributor – Incentives & Rewards

Points-based program drives incremental sales from small- to mid-sized accounts, generating an ROI of 240% for the company.

Case Studies

Consumer Durables: Sports Apparel Manufacturer – Incentives & Rewards

This innovative incentive program transformed retail sales associates into brand advocates, achieving a 12% Year-On-Year sales increase and exceeding initial goals by 20%.

Case Studies

Consumer Durables: Plumbing Manufacturer – Channel Marketing

Enhanced its market presence and communication with contractors through a six-month promotional sweepstakes program, achieving 100% email open rates, and boosting brand awareness.

Case Studies

Consumer Durables: Construction and Electrical Supplier Distributor – Program Engagement

This football-based promotional platform effectively increased customer engagement, promoted key suppliers, and gathered valuable customer insights.

Case Studies

Consumer Durables: Plumbing Supply Distributor – B2B Loyalty

A wholesale distributor revolutionized its market presence by implementing a point-based loyalty program, achieving a 37% sales increase.

Case Studies

Consumer Durables: HVAC Electrical Plumbing Distributor – Incentive Travel

A regional distribution company grows business and captures mindshare through an exclusive incentive travel short-term promotion.

Case Studies

Consumer Durables: Market Research Consultant – Incentive Travel

A long-term annual sales incentive travel program delivers engagement after 15+ years using on-site excellence.

Case Studies

Automotive: Automotive Aftermarket Parts Manufacturer – Program Engagement

A gamified short-term promotion helps to accelerate sales for a manufacturer’s product line while engaging participants through an “everybody wins” structure.

Case Studies

Consumer Durables: Power Management Manufacturer – Incentives & Rewards

This Electrical company successfully bridged communication gaps with sales and MFG reps through a gamified incentive program, exceeding sales goals by over 100% and achieving a 750% ROI.

Blog

4 Ways to Future Proof Your Global Incentives

Discover effective strategies to future-proof your global incentive programs, including points-based systems, lifecycle benchmarking, personalized approaches, and gamification, for optimal business growth.

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Embracing Ecosystem Orchestration at Forrester Summit 2024

Considering our recent 360 Ecosystem launch, we were especially interested in the many conversations surrounding the shifts of go-to-market strategies to align with ecosystem management and enablement throughout the event. The insights and strategies discussed were not only timely but also aligned perfectly with our vision for creating a cohesive and collaborative business environment.  

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Engage Your B2B Channel by Targeting Point of Influence

Maximize your B2B channel engagement by targeting key points of influence with strategies from 360insights. Learn how to identify and leverage these crucial touchpoints to drive stronger business relationships and boost overall performance.

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Unleashing Success: How Program Engagement Services Propel Incentive Initiatives

Discover how Program Engagement services can transform your incentive initiatives, driving participant activity and significantly boosting sales and partner loyalty.

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Top Takeaways from IFA Electronics and Appliances Show 2024

Discover the latest trends from IFA 2024, including AI integration, effective channel training, and Global market strategies for electronics and appliances.

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From Frustration to Influence: How Manufacturers Can Impact End Sales

Manufacturers can significantly influence end-user sales.. Through consumer incentive marketing, which uses techniques like advertising and Consumer Rebates / Cashback, they are able to accomplish this. These rebates are a great way to gather data in addition to increasing sales. Manufacturers can improve their product development and marketing strategies by getting feedback from customers and making personalized suggestions.

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How Manufacturers Can Increase Product Knowledge

Boost your brand's competitive edge by enhancing product knowledge among your partners through strategic, engaging eLearning initiatives.

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Press Release: Small Shops, Big Impact: Driving Loyalty in the Auto Aftermarket Report

Press Release: We gathered responses from your dealer network to create the ultimate guide to creating impactful automotive incentive programs!

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Profit-Killers: The Most Common Pitfalls of Channel Partner Incentive Programs

Avoid common pitfalls in channel partner incentive programs to enhance profitability and drive long-term success. Learn how to strategically design incentives that align with your business goals.

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Corporate eLearning and Enablement – A Crash Course

Discover how corporate eLearning can boost productivity, enhance product knowledge, and improve organizational alignment, providing a significant return on investment for businesses.

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Invigorate Your Next Event with a Demand Gen Rally Station

Read this blog about how you can invigorate your next event with a demand gen rally station.

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Navigating the Incentive Challenge: Gift with Purchase vs. Cash Incentives

In this blog, we are covering all you need to know about: Gift with purchase, Cash incentives  and Selecting the right strategy 

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Why Your Personal Brand is a Game Changer

If executed well, your personal brand can help do the heavy lifting when it comes to generating leads. When you take the time to reveal your purpose and passion, it really will resonate with potential clients and partners on an authentic level.

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Rethinking How You Spend Time on LinkedIn

Read this blog about how how using LinkedIn can be a great strategy for your business

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Targeting Your Mushy Middle with a Points Program

Boost engagement with points programs! Motivate underperforming partners, drive actions, and avoid pitfalls by keeping it simple and aligning rewards with goals.

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How to Give Your Channel Partner What They Want

Developing commitment and engagement calls for understanding partner needs, designing individualized experiences, and making things simple.

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7 Reasons To Use a Sales Incentive Travel Program

Here are 7 reasons you should start implementing a sales incentive travel program for your sales team right now:

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How to Jump Start Your Channel Rewards Program

Boost your partner engagement with an effective Channel Rewards Program. Find key traits, KPIs, and strategies here.

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Social Media Use: 5 Best Practices for Incentive Programs

Boost your business with our top 5 best practices for using social media in incentive programs. Read more on our blog.

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Incentives 101: Instant Rebates vs. Consumer Rebates

Examines the distinctions between consumer and instant rebates. These two categories of rewards are essential for increasing sales and modifying customer behaviour. The decision between these strategies is based on the intended influence on customer behaviour as well as business objectives.

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How Incentivized Learning Can Benefit Your Business

Incentivized learning combines online training with a rewards system, encouraging skill development and knowledge improvement while rewarding successful training outcomes.

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The Era of Ecosystem Orchestration is Finally Here

The 360insights team was recently joined by our partners for the launch of the 360insights Ecosystem. This groundbreaking collaboration brings together best-in-class tools, services, and strategies fueling partnership teams, providing the infrastructure to catalyze the hype and potential we’ve all been hearing about.  

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The State of the Auto Aftermarket Industry: Reflections on the 2024 Vision Conference

We wanted to share these takeaways with you, to spark further discussions and drive continued innovation in the automotive aftermarket sector.

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3 Group Incentive Travel Destinations You Haven’t Considered

Discover unique, budget-friendly incentive travel destinations. Bring the wow factor to your next group trip destination with our insightful blog.

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The Women of 360insights: International Women's Day 2024

This #IWD instead of adding more work to people’s plate with a webinar, we’d like to highlight our women senior leadership team members. Get to know them! They’re here to help! 

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This is How Manufacturers Should Run Customer Acquisition Programs

Learn how manufacturers can run effective customer acquisition programs by integrating channel partners and leveraging incentive strategies to gather valuable end-user data.

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Top 4 Channel Incentive Pain Points

Explore the top 4 pain points in channel partner incentive programs and discover innovative, effective solutions to them.

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What is the 360insights Ecosystem?

Explore the innovative 360insights Ecosystem for enterprises. Access integrated solutions and resources to operationalize ecosystem success. Join us today!

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Cash or Points? Choosing the Best Reward Program for Your Business

The procedure that companies go through when creating incentive programs. Cash-based rewards and point-based rewards are the two basic options that these programs usually offer. Points systems promote loyalty and repeat behaviour while cash rewards offer instant value. In the end, the decision is based on elements such as target market, business objectives, and the intended effect of the reward system.

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The Challenges of Customer Retention

Explore the common challenges businesses face in retaining customers and discover actionable insights on overcoming them with 360insights. Learn how to boost your customer retention strategies effectively.

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Your 3 Group Travel Options

Discover your group's travel options with our insightful guide, harnessing incentive travel's power for performance enhancement.

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Your Channel Partners Aren’t Using Their MDF/Co-Op. Here’s Why.

Understand why channel partners aren't effectively using their MDF or Co-Op funds and find solutions.

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How Distributors Can Grow Sales With Promotions

Discover how short-term promotions can boost distributor sales, improve supplier relationships, and enhance data collection with actionable strategies.

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How To Build A Successful Sales Incentive Program

Learn how to build an effective sales incentive program by downloading our comprehensive guide for detailed insights.

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4 Essential Tools For Your Sales Incentive Strategy

Discover the essential tools for a successful sales incentive strategy, from fostering healthy competition to dynamic rewards that drive performance.

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Do SPIFFs Work? How Do I Calculate SPIFF ROI?

A process that bases the SPIFF ROI calculations on program spending, revenue, and control groups.

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How Do Points-Based Channel Rewards Work?

A points-based channel rewards program awards points for activities that drive business goals, allowing partners to redeem them for merchandise, travel, or experiences

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How to Increase Channel Sales

You need to inspire your channel partners to sell your products and services, over and above those of your competitors

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Motivate a Sales Team by Answering these 14 Questions

Discover how to boost your sales team's motivation and performance by answering 14 key questions essential for creating an effective sales incentive program.

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How Anchoring and Framing Can Make You a Better Marketer

Enhance your marketing strategies with insights on anchoring and framing from 360insights. Discover how these powerful psychological concepts can improve your campaigns, influence customer decisions, and boost overall effectiveness.

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Your Next 20%: Smart Moves to Get the Most from Your Customers and Improve Sales Growth

Boost sales by targeting the Next 20% of your customers using data-driven incentive strategies for optimal growth and retention.

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The Top 4 Incentive Travel Mistakes and How to Avoid Them

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Personalize Incentive Travel with Selective Group Excursions

Personalize corporate incentive travel with selective excursions tailored to participant interests, ensuring memorable and motivating experiences.

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When It Comes to Your Incentive Rewards Catalog, Less Is More

Streamline your rewards catalog to enhance user experience and drive engagement. Discover how less can be more with personalized, targeted incentives.

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How Incentives Make the Difference in Customer Retention

Discover how incentive programs can significantly boost customer retention for B2B distributors. Learn the best strategies to keep your customers loyal.

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10 Good Reasons for Using 360ecosystems

360ecosystems is a powerful engagement management platform that offers 10 compelling reasons for businesses to choose it.

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360insights Announces Launch of the 360insights Ecosystem

360insights announces the launch of 360 Ecosystem

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360insights Takes Home Multiple Accolades at the Incentive Marketing Association (IMA) Europe Summit Awards

360insights wins multiple awards at the IMA Europe Summit, including Best Sales Incentive Programme and a Lifetime Achievement Award for Paul Ferreira.

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4 Easy Steps for Channel Partner Success

Embrace a new mantra, Plan your way to victory, Add ladders and remove barriers to success and Share the success with your partners are 4 simple steps for channel partner success.

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How to Make the Most of Individual Rewards

Unlock the potential of individual rewards. Enhance performance, motivate your team and create lasting impacts on your company's success.

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Incentive Motivations: Why Pick Channel Enablement?

Boost your business with our effective channel enablement strategy. Empower your partners and increase your sales efficiency.

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Incentive Programs for Professional Services

In the expanding professional services industry, incentive programs use techniques to inspire and engage influencers and resellers.

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4 Ways to Grow Your Business Using Behavioral Economics

Explore four key strategies from behavioral economics with 360insights that can help your business grow. Learn how to leverage these insights to enhance customer engagement and drive business success.

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4 Ways to Reduce Channel Partnership Friction Across the Lifecycle

In order to reduce hassle in channel partnerships, coordinate important players, inform partners, encourage engagement with incentives, and manage channel ecosystems.

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5 Lesser-Known Tips for Conference Travel Survival

Travel experts offer tips on how to make the most out of your conference experience. Consult locals on websites like Reddit for tips on how to find hidden gems and how to dress for the weather. Before you arrive, familiarize yourself with the conference location using Street View on Google Maps. Plan your routes, look into the area, and make sure it's accessible. Get the floorplans of the venue on your phone in case the maps don't work. Maintain your composure and organization while navigating the tradeshow floor.

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360insights Named to 2022 Lists of Best Places To Work™ in Canada and the United Kingdom

360insights announced that it has been recognized as one of Canada’s Best Places to Work™ for the tenth year, whilst UK ranks for the first time.

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7 Powerful Incentive Travel Trends You Need to Know for 2024

Discover the top seven incentive travel trends that you should be considering. 

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Enhance Channel Relations with a Holistic Incentive Program

Boost your channel relations significantly with our holistic incentive program. Achieve all goals simultaneously without juggling multiple initiatives.

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Enabling Partners with Through Channel Marketing Automation Awards

TCMA Awards combine vendor-specific program information, incentives, and the transfer of marketing skills to empower partners. These courses give partners the skills they need to access program resources, comprehend the buyer's journey, and carry out successful vendor-created marketing campaigns.

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A Flywheel Approach to Growth Through Your Customers

Discover how the flywheel approach and effective incentive programs can drive customer growth, engagement, and loyalty while enhancing your overall customer experience strategy.

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A Guide to Finding Your Point of Influence

Discover how to understand and influence points of influence (POIs) for effective channel management in this insightful blog.

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Achieving Channel Incentive Excellence with 360insights | Elevate

At 360insights, our motivation is to help you achieve success through incentivised brand engagement programmes, especially if your business is struggling with “the big three” engagement motivators: branding and marketing, creative content, and events and incentive travel. In fact, we leverage several approaches that help brands like yours create a more effective engagement strategy. Here’s how.

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360insights Completes Acquisition of HMI Performance Incentives

360insights announced that it has acquired HMI Performance Incentives™

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Adapt, Optimize, and Innovate: Highlights from Channel Focus 2024

Throughout the speaker sessions and breakout groups, we kept coming back to main themes: adaptation to change, optimization of performance, and innovation in partner relationships.  It’s no wonder that all three were common threads throughout the conference — they all speak to a pivotal shift in how organizations approach and enhance their evolving channels ecosystem. 

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Announcing 360insights | Elevate

360insights, a leader in channel incentive management solutions today announced the launch of its new brand, 360insights | Elevate.

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B2B Marketplaces Capitalize on E-commerce Expansion

Globally, e-commerce sales totaled nearly $5 trillion in 2021 and are expected to surpass $7.4 trillion by 2025, according to Statista. Read more on this:

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Channel Partner Ecosystems: How to Optimize Your Channel Go-To-Market Strategy

Channel ecosystems play a crucial role in optimizing channel go-to-market strategies, emphasizing synergy, alignment, and seamless experiences among partners, resellers, and suppliers. Ecosystem orchestration is key to success

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Choice Architecture: The Pricing Manipulation We All Fall For

Discover how choice architecture influences pricing decisions and consumer behavior with insights from 360insights. Learn the tactics behind pricing manipulation and how they affect your purchasing choices.

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Capital in the Channel: What to Look for When Choosing a Finance Partner

Channel finance is an opportunity for vendors to deepen relationships with resellers and become the vendor of choice

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Channel Cheers! Introducing 360insights | Elevate

In this episode of Channel Cheers, Brad can barely contain his excitement as he shares the launch of 360insights | Elevate – our new expert services brand that includes our channel marketing powerhouse!

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The Future Gives the Channel Reason for Optimism

The channel remains optimistic due to accelerated evolution and lessons learned from technology’s role during the pandemic

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The Ins and Outs of a Successful B2B Customer Loyalty Program

Unlock the secrets to a successful B2B customer loyalty program with 360insights. Discover the essential elements that can help you build stronger, more loyal business relationships and drive sustained growth.

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The Rewards That Money Can't Buy - Unlocking Extraordinary Results with Incentive Events

This webinar covers the significance of incentive events in promoting motivation and engagement, including team-building exercises, recognition plans, and prizes for reaching objectives. These activities foster a positive work environment in addition to providing financial compensation.

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The Right Partner Experience Drives Partner Engagement

The right partner experience drives partner engagement by focusing on simplifying interactions, reducing touch points, and delivering high-value experiences. Effective channel programs and higher levels of loyalty are facilitated by careful segmentation and personalization as well as a versatile rewards system.

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The Role of Technology in Channel Ecosystem Nourishment

Technology is essential to channel ecosystems because it allows collaboration, automates processes, and improves partner satisfaction. Cloud-based solutions enable ecosystem orchestration, establishing safe and seamless connections between various partners to promote stronger business growth.

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Increase Retailer Engagement with Instant Rebates by Eliminating Friction

Instant rebate programs often cause friction between the brand and retailer. Here's some advice on how to eliminate the friction and increase engagement.

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Intelligent Automation of Resource Supply and Demand Increases the Value of Engagement

Learn how Delivery of a constantly personalized experience is fluid and intelligent supply-demand infrastructure for this experience delivery is required.

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Investing in the Right Channel Partners is an “EPIC” Way To Stimulate Growth

“Be Epic” with your channel partners: take risks, be creative and use digital transformation to identify and connect top channel and dealer partners.

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Recession-Proof and Grow Your Channel

Businesses can use channel partners, automate procedures, and invest in creative promotional strategies to grow their channels and weather economic crises.

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Look Beyond Sales to Maintain Engagement with Your Program

Discover innovative strategies to keep your B2B incentive program engaging, even during uncertain times, by focusing on digital presence, participation, enablement, and driving redemptions.

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Make More #1 Customers With Contractor Loyalty Programs

Discover how contractor loyalty programs with 360insights can help you turn more customers into your #1 fans. Learn the benefits of these programs and how they can drive business growth through increased customer loyalty.

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Prize vs Praise: The Difference Between Incentive and Recognition Programs

Explore the subtle difference between Incentive and Employee Recognition Programs. Unearth the power of Prize vs Praise in our blog post.

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What Are Sales Incentives and Why You Should Use Them

Discover effective sales incentives to boost performance, recognize top achievers, and exceed targets. Learn how to choose and implement the right strategies for sustained growth.

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What Does a Reward Program Cost? Your Best Billing Models

Discover the true costs of a reward program, understand its billing models and learn to maximize your return on investment.

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Why is Motivating Your Sales Channel So Important?

For every business that uses an indirect path to market, it is important that you motivate your sales channel.

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Market Development Funds 101: MDF and Co-Op Explained

Read this blog for our Market Development Funds 101

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Market Funds: Lighten Your Administrative Load

In this article, we’ll cover a few of the major pain points businesses typically have when it comes to MDF/Co-ops, and what to do about them.

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President’s Clubs: The Sales Incentive Program You Should Be Planning

Discover the benefits of planning a Presidents Club program and how it can motivate your sales team, drive performance, and reward top achievers effectively.

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Optimizing Channel Engagement Throughout the Buyer’s Journey - 5 Best Practices

5 Best Practices to consider when it comes to optimizing channel engagement - based on the evolved buyer and partner journeys.

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4 Ways to Eliminate Channel Partnership Friction Across the Entire Partner Lifecycle

In order to reduce hassle in channel partnerships, coordinate important players, inform partners, encourage engagement with incentives, and manage channel ecosystems.

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Enhance Incentive Strategies and Sales Team Enablement

If you’re like most, the tried and true sales incentive tactics you’ve relied on in the past just aren’t cutting it anymore. Here are a few easy ways to enhance incentive strategies.

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Optimizing Your Data: SFTP vs API Integration for Record Sharing

Read now for SFTP Integration for Record Sharing: An Overview, API Integration for Record Sharing: An Overview, Use Cases Tools, Maintenance, and Reporting

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Partner Enablement: The New Frontier

Don’t fall behind on the times. Instead, read our blog for these three tips for updating your partner enablement strategy!

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Powering Partner Ecosystem Performance with Collaboration

Enhance your partner performance through partner ecosystem management collaboration.

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Sell Through Allowance Programs Offer Better Visibility

How Sell Through Allowances can provide retailers with inventory value and manufacturers with visibility into the claim and reimbursement process.

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The Channel Landscape Has Become the Channel Ecosystem

Healthy channel ecosystems involve a complex web of interdependent enterprises and relationships that create and allocate business value together.  

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Take the Stress out of BSA/AML Compliance

Learn about the Bank Secrecy Act (BSA) and anti-money laundering (AML) requirements, and how to guarantee your organization’s programs are fully compliant.

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Tactical Channel Incentive Programs Using Targets, Trackers & Themes

Channel marketers can maximize sales partner engagement by deploying tactics to encourage motivation through competition, within a sales incentive program.

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Partner Relationship Management Meets the New Kid on the Block: Partner Ecosystem Management

Learn how Partner Ecosystem Management allow vendors to layer partner portals & channel incentive software & engagement enablement to drive relationships.

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Power-Ups for Seamless Partner Ecosystem Management

In order to flourish, vendor organizations are powering-up how they manage, support and enable their partners. 

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Personalizing Partner Programs to Keep Channel Incentives Relevant

Here's how Vendors can create a personalized partner program, to get resellers on board, engaged and encourage maximum participation.

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MDF versus CO-OP – Which is better?

This blog explains what the differences are between MDF and Co-Op programs and which are best for your business to drive optimum results.

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Aligning the Buyer and Partner Journey

One major problem is the mismatch between partners' digitally connected buyers and sales processes. Partners need to modify their sales cycles to emphasize education, solution exploration, and selection in order to better align with the buyer's journey. In order to change partner behaviour and achieve alignment, behavioural incentives are essential.

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Top Performing Modern B2B Rebate Programs

High-achieving channel companies enhance sales by providing financial rebates to their channel partners, striking a balance between incentive program efficacy and efficiency.

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5 Things to Consider When Choosing the Right Channel Incentive Management Solution for Your Business

When selecting a Channel Incentive Management platform you need to think of factors such as room for growth, forward-looking strategy, and compliance with data protection and security

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5 Tips to Drive More Revenue Through the IT Channel in an Economic Downturn

Channel companies can increase revenue in recessions by eliminating ineffective partners, placing a strong emphasis on sales enablement, reorienting SPIFFs to building relationships, and making good use of rebates.

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5 Ways to Gain a HVAC Advantage with MDF/BDF/CO-OP

MDF/BDF/Co-Op programs can help HVAC companies by increasing participation, advertising products, and creating partnerships that will benefit both sides financially.

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8 Essentials for a Successful MDF & CO-OP Marketing Program

Program eligibility, clear guidelines, program period alignment, earned funds, and product promotion are essentials for a successful MDF & CO-OP marketing program.

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Using Supply Chain Slow Downs to Boost Market Share and Loyalty

For appliance makers to keep their growing momentum and customer loyalty, sales and incentives must be strategically enabled.

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360insights Named A CIM Leader By Major Independent Research Firm

New Report Gives 360insights Top Score in Strategy Category Within the Channel Incentive Management (CIM) Evaluation.

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The Evolution of MDF

The evolution of MDF involves empowering channel partners through strategic marketing automation, enabling them to optimize promotional spend and execute effective vendor-created marketing campaigns

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Upskilling Sales Teams to Improve Channel Opportunities

Providing salespeople with the necessary information, offering learning incentives, and creating brand advocates all help them perform better and hit their sales goals.

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5 Ways to Achieve Ecosystem Orchestration

To achieve ecosystem orchestration, identify pain points, adapt goals, automate processes, transition from outdated systems, and centralize resources for better channel performance and alignment

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Knowledge is Power: Decreasing Risk and Ensuring Data Security

Learn about the importance of data protection, data security compliance, & why certifications like SOC 1 & 2, & ISO 27001 are critical in decreasing risk.

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SPIFF! 5 Ways to Drive Big Results

The importance of control groups and simplification in measuring program effectiveness

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Achieving Performance and Consistency Inside Today’s Decentralized Channel

Vendors may be able to adjust, enhance partner performance, and accelerate success by utilizing data analytics.

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Flipping Supply Chain Issues On Their Head

During hard times, supply chains that are susceptible to inflation and a possible recession must come up with innovative ways to gain market share and retain customer loyalty, like instant rebates, SPIFFs, and consumer rebates.

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Engagement Management + Incentives Automation = Ecosystem Orchestration (EM + IA = EO)

The integration of rewards and incentives with user engagement tools through eco system orchestration is an effective combination that transforms the way businesses oversee and encourage their ecosystems on a broad scale.

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Using Channel Incentives to Increase Partner Demand Creation

Businesses can engage partners with marketing tools and enhance partner-led demand generation

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The Future’s Bright - Incentive Programs to Address Workforce Changes

Businesses are placing a greater emphasis on incentive programs to engage, motivate, and retain staff members.

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How to Utilize Gamification to Boost Channel Partner Experience

How vendors can utilize gamification to boost channel partner experience.

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Shifting Supply Chains…Help Sales Teams Do More with Less

Brands are adjusting by working with suppliers and resellers, placing a strong emphasis on knowledge exchange and sales enablement.

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The Strategies and Solutions that Provide Channel Ecosystem Nourishment

For channel ecosystem nourishment, it is necessary to develop a strong multi-vendor to multi-partner model, streamline procedures, customize communications, and align incentives throughout the partner journey.

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4 Tips for Moving to an Automated MDF System

An automated system can enhance efficiency by reducing administration time, accelerating claim processing, and providing automatic reports

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How to Structure a Channel Incentive Plan

Define SMART, data-driven objectives aligned with business goals, introduce personalized incentives, and consider rewards tailored to channel partners’ needs.

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How to Ensure Points-Based Incentive Programs Really Drive Sales

Points-Based incentive programs are one of the most effective ways to drive dealer and distributor engagement, motivate revenue-generating behavior, and increase sales volume. Here's why.

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Why Your Sales Funnel Should Actually Be a Flywheel

 Keep prospects and customers in a continuous cycle of contact that is focused on their requirements promoting growth by reducing the barriers between marketing, sales, and customer success

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What is Ecosystem Orchestration - and Why is it so Important?

Business arrangement where multiple entities collaborate to create and share collective value for a common set of customers

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Why Set up a Channel Incentive Program?

By establishing a channel incentive program, companies may boost sales, improve brand recognition, and develop channel partner loyalty

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Channel Incentive Program Ideas for Launching New Products

Provides creative strategies to enhance channel sales for new products. Suggests themes, individual engagement, rewarding incentives, focused sales days, and training as effective approaches.

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How to Optimize MDF/Co-op To Boost ROI

Channel leaders should be rethinking how they approach their MDF/Co-op programs so they align with other incentive programs that are all about influencing behaviors that lead to more sales.

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Fuel Automotive Aftercare Sales with Dealer & Distributor Incentive Programs

Increase Automotive Aftercare Sales through the Use of Distributor and Dealer Incentive Programs

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COVID Changed MDF & CO-OP and They’ve Never Been More Critical to Growth

How to truly optimize MDF/Co-Op efforts in the post-COVID era of digital transformation.