skip to main content
Featuring Craig DeWolf

MDF, CO-OP, BDF, are they really all that different? / EP. 80

  • July 15, 2021

MDF, CO-OP, or BDF? What do these acronyms really mean and when do you use one over the other? Can you combine them? When are they most effective? How do you measure them for success? What my good friend Craig DeWolf, VP of MDF Product at 360insights, likes to say, “it depends”.  Your program objectives and the lens through which you view the needs of your program, are far more important than the labels used. However, there are real difference and real consequences if you don’t pay attention to the details – like funding sources. Please join us as we unpack the real world definitions of MDF, BDF and CO-Op, and discuss when and where to use each effectively, as well as how to manage challenges when trying to align each of these programs to channel sales goals and success.

Also, if you enjoy the show please do share it with your colleagues and remember to subscribe using whatever your favorite podcast platform is: iTunesStitcher Radio, or Spotify.

Listen on Google Play Music

Click here to listen to part 2 with Craig DeWolf — MDF ROI – It’s challenging, but worth all the effort.

Join the Discussion

Have something to add to this topic?

What are your biggest brand engagement challenges?

Our recent #webinar poll showed that budget was a top issue. Watch the full webinar to hear what the panelists had to say on this topic, possible solutions, and so much more.

Watch it here:

Join an award winning workplace with great benefits!

Remote/flexible work arrangement - Comprehensive benefits - 360savings - Stock Options

And the list goes on!

Be a part of something big in our industry >

#hiring #remotejobs #bestworkplaces

Meet Sharon, Solution Consultant.

We’ve introduced Sharon as a part of our #dreamteam over on Facebook, check it out:

#employeespotlight #careers #bestworkplaces #hiring

Load More...

What do you believe is the channel’s biggest challenge today?

Upcoming Channel Events

Are we missing an event? Tell us about it.

Channel Partners
May 4-7, 2020
September 8-11, 2020
Channel Focus
Nov 17-19, 2020
360insights Relevance