Holistic Management Platform

Why You Need a Holistic Management Platform

  • October 24, 2017

Your brand is your promise to your channel, to their salespeople, and to their customers. But when it comes to rebates, sales incentives (SPIFF) and MDF/co-op programs, it’s often hard for channel marketers to follow through on that promise, without a holistic management platform.

Rebates are often handled manually, and it can take weeks, even months, to get the funds to the customers. Sales incentive fulfillments to salespeople have similar lag times and because MDF/co-op programs are difficult to accurately monitor, it’s equally difficult to know how effective they really are.

If you’re running more than one type of program it can become difficult to manage, you can get overwhelmed fast, but hiring a vendor with a holistic vendor can help.

Here are the top three reasons why you need a holistic channel management platform:

1. Manage Your Programs in a Timely Fashion

Running multiple programs internally for a rebate program alone can be difficult, now running multiple programs for rebates, sales incentives and co-op can be a nightmare. Especially when it comes to response times.

Customers can get annoyed or frustrated when they have to wait weeks or months for their rebate, which doesn’t help your brand. In fact, it damages your reputation and can harm your revenue in the long term by deterring customers from purchasing from you again.

Having a vendor who runs all of your various types of programs can help reduce the turnaround time for your customers and also eliminate the amount of work needed to fulfill the claims.

2. Gain insight into Your Program

Insight can be difficult to garner if you don’t have the right tools in place. Knowing where your programs have potential and where they are lacking is crucial to improving the overall performance of your programs, and your brand wants the best performance achievable.

Having insight into all your programs can provide you with insight into sales associate selling patterns, claimant geography, top performing SKU’s, inventory stock, and much more.

This type of insight gained from your programs can help you transform from not meeting your goals, to over performing on your goals thereby increasing your revenue.

3. Reduce Fraud Payouts

When you are managing one program, such as rebates, fraudulent claims can be a hefty task. With numerous programs to supervise it can be difficult to spot fraudulent claims, it’s almost like winning the lottery.

With an automated vendor you don’t only have a platform purely dedicated to checking for fraud but 100% of your claims get audited. In fact, manufacturers that migrate to a vendor with strong fraud detection practices see an average savings of 12% due to in-eligible claims not paid.

Why You Need a Holistic Channel Management Platform

Fueled by innovative technology, insightful data, and an incredible customer experience, having a holistic channel management solution optimizes spend for all of your channel programs including rebates, sales incentives (SPIFFs), and MDF/Co-op.

It not only increases your brand productivity but it also enhances the customer experience which is essential to running a successful program that continues to garner more revenue every year.

Join the Discussion

Have something to add to this topic?

Wondering how you can sell in the COVID shortened sales cycle?

Learn tips on what you can do to secure your #sales with Taylor Macdonald, SVP of Channel Sales at @Sageintacct, in the new episode of #ChannelEdge.

Listen to the full episode here: https://hubs.ly/H0L2kVf0

Do you know who is the most impactful person in the buyer's journey?

Unpack the #buyer’sjourney and its relation to #marketingenablement and #investments with @forrester's @MariaChien and our own @StevenKellam6 in a #interactivedialog.

Watch it here: https://hubs.ly/H0KQs3n0

Join us on April 27th as our UK Marketing Director, @dgould1969, hosts a LinkedIn Live Event to discuss all things #PartnerEnablement.

You won't want to miss it. Sign up to join the discussion now:
https://hubs.ly/H0LdnS00

#partnerengagement #partnerjourney

Do you know the impact a successful channel incentive program can have on your business? Learn about all the benefits of an incentive program in our newest blog.

Read all about it here: https://hubs.ly/H0L90mJ0

#Salesincentives #ChannelIncentives #ChannelEngagement

Load More...

What do you believe is the channel’s biggest challenge today?

Upcoming Channel Events

Are we missing an event? Tell us about it.

Channel Partners
May 4-7, 2020
VIRTUAL EVENT
SiriusDecisions
September 8-11, 2020
LAS VEGAS, NV
Channel Focus
Nov 17-19, 2020
NEWPORT BEACH, CA
360insights Relevance
Postponed
NEW ORLEANS, LA

MSIRobot