new narrative

Breaking into the New Narrative | Channel Edge Ep. 63

  • November 11, 2020

In the old days, a salesperson would walk into a prospect’s office, observe pictures, books, and other items on the desk and walls, and start a conversation about something of mutual interest. Those conversation starters broke the ice and created a bond between the salesperson and the customer. Today, we’re doing this online, and we call it breaking into the new narrative.

This week Gabriel Carrejo, award-winning Director of Global Social Marketing at Automation Anywhere, and Michael Brito, EVP Digital & Analytics at the Zeno Group, join Channel Edge and discuss the evolution of social selling and marketing and what they call the new narrative.

What is the new narrative, and why should you care? It’s about understanding your target audience’s affinities and interests and using that data to connect with them and create meaningful engagement. Listen in as Gabriel and Michael talk about how salespeople can use data to find the right angle to start a conversation and create an immediate bond with prospects. It’s also being used by marketers to achieve better engagement.

LISTEN TO THE ENTIRE CONVERSATION NOW:

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Click here to listen to our previous episode with Larry Walsh, CEO & Chief Analyst at The 2112 Group, as he discusses Influencer Programs Driving B2B & B2B2C Growth.

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Life-long advocate for #diversity, #equality and #empowerment, @TheresaCaragol talks about the ongoing challenges, celebrates the achievements, and provides insight into how we can continue to push for inclusion in this week's #ChannelEdge.

https://hubs.ly/H0HJb2r0
#IWD

Change won’t happen overnight, and the road to prosperity isn’t smooth, but in this weeks #blog, guest writer @lmwalsh_CN from @Channelnomics expresses optimism for the future of the #channel.

Read his thoughts on resiliency and accelerated evolution.

https://hubs.ly/H0HD6KF0

"The biggest barrier for women is the thought that they can't have it all" - Cathy Engelbert

Join us on Monday March 8th 12pm EST as we chat with @meaghansullivan1 and others on how #womenempowerment is more critical than ever. We hope to see you there!

https://hubs.ly/H0HqYMF0

To celebrate #InternationalWomensDay, 360insights is hosting a panel discussion on how #womenempowerment is critical more than ever. 

Join us as we chat with three inspiring women in the channel Monday March 8th at 12pm EST at the link below.

https://hubs.ly/H0Hwr-Q0

Meet Sabrina, Offshore Operations Specialist.

We’ve introduced Sabrina as a part of our #dreamteam over on Facebook, check it out: https://hubs.ly/H0Hwg1h0

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