new narrative

Breaking into the New Narrative | Channel Edge Ep. 63

  • November 11, 2020

In the old days, a salesperson would walk into a prospect’s office, observe pictures, books, and other items on the desk and walls, and start a conversation about something of mutual interest. Those conversation starters broke the ice and created a bond between the salesperson and the customer. Today, we’re doing this online, and we call it breaking into the new narrative.

This week Gabriel Carrejo, award-winning Director of Global Social Marketing at Automation Anywhere, and Michael Brito, EVP Digital & Analytics at the Zeno Group, join Channel Edge and discuss the evolution of social selling and marketing and what they call the new narrative.

What is the new narrative, and why should you care? It’s about understanding your target audience’s affinities and interests and using that data to connect with them and create meaningful engagement. Listen in as Gabriel and Michael talk about how salespeople can use data to find the right angle to start a conversation and create an immediate bond with prospects. It’s also being used by marketers to achieve better engagement.


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Click here to listen to our previous episode with Larry Walsh, CEO & Chief Analyst at The 2112 Group, as he discusses Influencer Programs Driving B2B & B2B2C Growth.

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Have something to add to this topic?

How does observation and listening propel insights and social selling? Listen in to the latest #ChannelEdge podcast as Michael Brito explains this and more.

Check it out here:

#newnarrative #socialselling #socialbusiness #datascience #podcast

Have you ever heard of the world’s first T-Shirt Bakery? Sure you have, its Johnny Cupcakes. Listen in to this week’s episode of the #ChannelEdge podcast as our guest @JohnnyCupcakes shares his #branding story with host @StevenKellam6


Meet January, Finance Lead.
We’ve introduced January as a part of our #dreamteam over on Facebook, check it out:
#employeespotlight #careers #bestworkplaces

The latest #ChannelEdge podcast features @GabrielCarrejo as he explains how he leverages social media to build relationships vs transactions and how that has benefitted him.
Check it out here:
#newnarrative #socialselling #socialbusiness #datascience

Inspiring presentation from @travisdutka at @360insights! 👏

How do we strategize to engage employees at a high growth firm and leverage technologies to help manage the workforce? It's worth us RETHINKING!🤔

@BDO_Canada #RethinkConference

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