WHITBY, ON. (April 3, 2018) – 360insights, a global channel incentives leader offering rebate processing, SPIFF programs, co-op advertising and channel analytics, announced today its appointment of Steven Kellam to the position of Vice President of Global Alliances.
Mr. Kellam, the former President of CCI, which was recently acquired by Zyme and consolidated into E2Open, will be responsible for establishing strategic relationships to drive revenue and expand the reach of 360insight’s Channel Success Platform.
“ Steven Kellam is a natural fit for where we’re going,” said 360insight’s founder and CEO, Jason Atkins. “His background in channel incentives, especially in MDF and co-op advertising, coupled with his knowledge of the channel software ecosystem will be put to work to drive value for 360insights. Alliances have the potential to create great growth through leveraging the benefits of a fully-integrated channel incentive platform.”
Steven brings decades of experience as a respected leader in channel incentives and marketing and a comprehensive, end-to-end understanding of what it takes for brands to succeed selling through complex sales channels.
“I’m excited to join a rapidly growing channel incentives company,” said Mr. Kellam, “I believe alliances offer great potential to accelerate 360insight’s growth and I’m happy to have the opportunity to be a part of it.”
Mr. Kellam joins 360insights from E2Open where he served as President of CCI, the MDF and co-op advertising business. At E2Open, Steven led efforts to form alliances across the channel software market. Under Steven’s leadership the CCI group grew its MDF and co-op advertising business, expanded its solutions offering across its product suite, utilizing channel incentives and marketing to position for the long-term.