** FOR IMMEDIATE RELEASE **
360INCENTIVES RELEASES FIRST-EVER CHANNEL INCENTIVE GRADER TOOL
(June 25, 2014) – Whitby, Ontario:Having indexed and processed over sixteen million channel and consumer incentives claims since launching in 2009, this week 360incentives deployed the first-ever channel incentive grader tool. The online tool, which is free for open and unlimited use, allows users to enter eighteen data points around execution of their current channel and consumer marketing spend which are then measured and graded against the elements of the current top performing programs being executed in the North America and the UK.
“Channel marketing really exists to do three things,” says 360’s founder/CEO Jason Atkins.”You want to build brand equity, you want to have some visibility through the channel and you want to increase sales.The best types of programs accomplish all of this, so we want people to be able to see how their programs stack up against what their competitors are doing.”
The tool is part of 360’s efforts to modernize the promotions space, an older and entrenched industry that has been slow to adopt new technology. “Consumer goods are really starting to struggle with differentiation,” Atkins said.”Providing unbelievable experiences for channel partners and consumers is how the best brands are winning market share each day and a great experience with an incentive is the bridge to a long, symbiotic relationship in the connected economy. Moving to digital execution of programs allows brand to leverage the vast datasets that are collected as part of the claim process.Owning the data in digital form allows them to scale claim auditing and fraud prevention in ways that were previously impossible.”
They incentive grader tool is available for free use now at http://www.incentivegrader.com or you can access it by clicking the screen shot below. It will continue to evolve to reflect the ever-changing nature of the channel marketing space.