HAIER ENHANCES GO TO MARKET STRATEGY WITH NEW CHANNEL INCENTIVE PROGRAM

(March 10, 2014) – Wayne, NJ: Re-sellers of Haier America appliances will now benefit even more from the company’s business focus on offering true home solutions. Haier has partnered with 360incentives to build out an incentives platform that allows sales associates easy and flexible claim entry, process visibility and drastically improved payment speeds.

Ryan_Cain_SVP_Sales_and_Marketing_Haier_America“Our retailers and distributors should understand that this is the new Haier,” said Rian Cain, Haier’s SVP of Sales and Marketing, Haier America.  “We are focused on creating value for the channel and this new program will be a key part of our new product launches in 2015.”

” Haier has been taking substantial steps to really connect with their channel.  They are transforming channel incentive programs such as SPIFFs and Co-op from being treated as claim processing administration functions, to leveraging the 360 technology platform to be a strategic marketing tool that drives revenue through their retail channel and help their retailers,” said 360’s SVP of Sales and Marketing, John Bodolai.  “Haier will be using the 360 platform analytics to better understand their consumers and dealers, and to be able to refine and customize their incentive programs to meet their marketing objectives.  Their retailers and their sales associates can expect great things.”

Sales associates of Haier can learn more about the program and access the claim entry portal online HERE.

ABOUT HAIER: Haier America is a subsidiary of Haier Group, the world’s #1 major appliance brand as ranked by Euromonitor International 2014, and a global leader in consumer electronics. Haier employs more than 70,000 people around the world and distributes products in more than 100 countries and regions with global revenues reaching $32.1 billion in 2014.

ABOUT 360: 360incentives provides industry-leading software as a service platform which enables manufacturers and distributors to create, measure and manage their incentives programs such as sales spiffs or rebates in real time with 100% auditing and fast payout of claims. Based in Whitby, Ontario, the company serves some of the world’s top brands and has expanded to have operations around the USA and in London, UK.