Former VP of Information Technology at Loblaw Companies to help guide growth of industry-first channel marketing software platform for global consumer brands
WHITBY, ON. (November 15, 2016) – Unveiling today a new consumer rebate and management module for its Channel Success Platform™ – the world’s first cloud-based sales and marketing incentives software platform – 360insights also announced that it has hired former Loblaw Companies Limited VP of Information Technology Tim Rochon as its Chief Technology Officer (CTO).
“With his uniquely powerful combination of business and technology acumen, Tim is the ideal person to lead our future technology vision across an increasing number of market segments,” says 360insights founder and CEO Jason Atkins. “He has a strong track record of leading the vision, development and implementation of customer- and technology-driven innovation.”
Rochon is a seasoned information technology and marketing systems manager with more than 20 years of leadership experience in the Canadian retail and financial services sectors, including senior roles at Loblaw, Shoppers Drug Mart, JP Morgan Chase, Sears Canada and CIBC. His role at 360insights is to lead the product development team in its mission to deliver best-in-class, software-based user experiences and business intelligence to the global brands served by 360insights.
360insights, previously known as 360incentives, has grown its business model as a cloud-based channel incentives platform underpinned by a robust state-of-the-art insights analytics engine. Its Channel Success Platform™ shifts the focus from channel program management to channel optimization, delivering for its clients’ higher integrity, data-driven, predictive decisions on where and how they direct their channel marketing spend.
The latest development in the 360insights’ Channel Success Platform™ is the enhanced Rebates Module, which enables product manufacturers and marketers who offer promotional rebates to consumers, to deliver the most compelling consumer experience possible with the industry’s best online and mobile claim submission platform.
Capitalizing on a multiplicity of consumer touchpoints, the 360insights Rebates Module delivers a transformational rebate experience to consumers and, helps marketers increase lifetime customer value by giving them the analytical tools to understand, predict and act on real-world consumer behaviors.
The reality is that most consumer rebate programs do not realize their full potential. Customers are often cynical, submissions are cumbersome and the redemption process can be frustrating. Even after the rebate is completed, marketers have no way to measure the results and effectiveness of the promotion. Lost is the opportunity to learn more about the consumer and ensure that the last impression of the brand with them is a good one.
“Consumer product companies need to advance their traditional channel marketing practices in order to build brand advocates, make intelligent data-driven decisions and ensure the rebate transaction is a springboard for future brand loyalty, customer retention and increased market share,” Rochon says.
“The enhanced Rebates Module we’re launching today enables all that to happen by connecting manufacturers, dealers, sales associates and consumers with a digitized rebate management solution that is seamless, brand-consistent and user-focused from end-to-end,” he says. “It is also the first module enhancement of many more to come that will elevate the value of the Channel Success Platform™.” (CLICK HERE to view a product demo video.)
360insights.com is the originator of the Channel Success Platform™, the first truly integrated software-as-a-service platform to enable brands to optimize their partner marketing and consumer incentive spend. Based in Whitby, Ontario, the company serves over 100 of the world’s top brands and has expanded to have operations around the USA and UK. In the past year, 360insights has raised over $40 million in private investment capital to accelerate the global growth and adoption of the Channel Success Platform™. With a company culture built around the simple concept of happiness, the company was awarded Employer of the Year honors in the Toronto Region Board of Trade’s 2016 Business Excellence Awards and has been recognized multiple times as one of Canada’s Best Small to Medium Employers.