Jason Atkins-Does Your Product or Service Need C-Suite Attention?

What comes to mind when you see this topic?

When I see this topic, it resonates because one of the biggest challenges we have is reaching the correct decision maker in prospect companies.  Further, that decision has to be driven by people in senior positions because we are talking about a serious change to the way these companies are doing things. Obviously, many of our clients are huge, global brands so tracking down the right person is critical.  To me, our 0% churn rate really validates how valuable our tool is to these companies and it is simply a matter of communicating the value of it to the person who has authority to make a deal. Another challenge is that  READ MORE…

Kevin Price, Price of BusinessThis post originally appeared on the blog of Kevin Price.  Kevin Price is a syndicated columnist who brings 20 years of experience to every program.  He draws on a team of contributors, as well as national personalities to provide outstanding shows.