360 Incentives Adds $7.65M To Scale Channel Marketing & Incentives Platform

 January 15, 2013

Today Whitby, ON-based 360 Incentives, an on-demand incentives management services provider for manufacturers, announced that it has closed a $7.65 million funding round led by OMERS Ventures with participation from Klass Capital and Round 13 Capital. The company will use the funding to add to its marketing and sales teams and continue building out its channel engagement and incentives management platform. Since publicly launching in 2010, the company has built up a client base that includes 75 global brands including Samsung, LG, and GE.

Founder and CEO Jason Atkins spoke with BetaKit about how 360 Incentives is looking to use its platform to disrupt an industry with a multitude of fragmented vendors. “It’s really a SaaS-based platform for large-manufacturers to execute all of their promotions and engage all of their channels,” said Atkins. “Typically companies use hybrid solutions…they have all these different vendors that are out there. We bring them on a single platform. So it’s one point to connect with their channels.”