Channel marketing insights company expands leadership team with new CRO
(May 3, 2016) – Whitby, Ontario – Paul O’Donnell has joined 360insights, which recently launched its Channel Success Platform for predictive analytics, as its new Chief Revenue Officer. O’Donnell is an experienced software executive bringing many years of experience to his new role with the growing company. As CRO, he will provide strategic guidance for the growing company in order to align all revenue-related functions, including marketing, sales, customer support, pricing, and revenue management.
Prior to joining 360insights, O’Donnell held several executive level roles with renowned software companies such as Intelex, SilkRoad Technologies, OpenText and many others over the past 30-plus years. He brings proven operational management success in growing software and services companies to 360insights. O’Donnell’s expertise in leading teams through a collaborative management style, as well as a deep focus on revenue drivers will help 360insights achieve success as the company continues to grow.
“With our recent business model shift, we’ve been experiencing tremendous growth very swiftly,” said Jason Atkins, founder and CEO of 360insights. “Paul’s expertise and understanding will align well with that of our executive team. His approach will augment our ability to help our clients make data-driven, predictable business and marketing decisions.”
360insights, previously known as 360incentives, has grown its business model from a cloud-based incentives platform to include its new channel insights platform and analytics engine. The move also included a company rebrand and name change.