Results Reveal How Channel Leaders are Adapting to the New Buyer’s Journey in the Age of Digital Transformation
Whitby, ON (June 25, 2019) – 360insights, the global channel incentives leader, today released findings from its Q2 Channel Pulse Report, which shares deep insight into channel management trends across a curated community of channel professionals. 360insights’ latest report reveals how channel leaders are refining their approach to reseller scoring to stay relevant in a rapidly evolving digital marketplace. The findings illustrate which reseller Key Performance Indicators (KPIs) matter most to organizations, how leaders and their resellers are approaching digital transformation, and how much visibility leaders have into future channel results.
“The Q2 Channel Pulse provided some surprising insight about how brands are working at scale, in cooperation with channel resellers, to adapt to today’s B2B buyer journey and engage with customers with the right medium and message to close more sales,” said Paul Yantus 360insights’ VP of Marketing at 360insights. “From reseller scoring to marketing tactics, it’s clear through our findings that the digital transformation in the channel is changing the way we do business and achieve success.”
In the Q2 Channel Pulse, 360insights surveyed senior channel leaders to uncover how they’re adapting to a changing marketplace and engaging resellers to forge new connections with digitally empowered buyers. Half of brands are going beyond revenue in evaluating resellers, leveraging a management business objective (MBO) approach that employs a broad mix of KPIs to truly measure value in the channel. Which means that focusing on driving specific channel behaviors, not merely channel dollars, can drive better results. The findings also detail the specific digital efforts channel leaders are sponsoring, with executives weighing in on what’s working and what isn’t.
To view the detailed findings from the Q2 Channel Pulse™ report, visit www.TheChannelPulse.com.
The report is made available free of charge to any interested party. Those interested in obtaining a copy and/or participating in the Channel Pulse community and any future reports or events can do so at www.TheChannelPulse.com. For more information about 360insights, visit www.360insights.com.
360insights is a global channel incentives leader offering rebate processing, SPIFF programs, co-op advertising and channel analytics. The company’s Channel Success Platform™ is the first truly integrated software-as-a-service solution enabling brands to optimize their channel incentives spending. Based in Whitby, Ontario, the company serves over 150 of the world’s top brands and has expanded to have operations around the USA and UK. For more information, visit www.360insights.com.