Nourishing Your Channel Ecosystem

Today, successful organizations are harnessing the power of ecosystems that converge around customers to deliver more comprehensive solutions and exceptional integrated experiences. Given recent economic changes, evolving buying journeys, the rise of subscription and consumption models, and new trifurcated channel programs – vendor organizations of all shapes and sizes are rethinking the way they go to market.

While ecosystems are transforming the way businesses operate, it’s important to understand why ecosystems are beginning to emerge now, how they differ from traditional markets, what new incentives will emerge and how you should respond. This in-depth resource covers:

The Planting: How did the channel become an ecosystem?

The Growing: Which methodologies help channel ecosystem grow?

The Nurturing: What is the role of technology in channel ecosystem nourishment?

The Blossoming: How to provide the right nutrients to enable your channel ecosystem to blossom?