Optimizing Partner Engagement Webinar Series Part 2: Forrester Partner Engagement Framework

When channel brands fail to effectively engage partners, these relationships fall short of their potential. By contrast, channel leaders who tailor engagement strategies to the relevant partner business model and take a deliberate approach to engagement, succeed in maintaining partner mindshare and earning partner loyalty.

Partners are constantly courted by multiple brands battling for a larger share of their attention and resources. Yet those brands often treat partner engagement as a one-time event, be it a response to a program offer or the achievement of an initial revenue milestone.

With multiple brands vying for partner attention, those with no plan to drive continuous engagement risk losing crucial partner mindshare, which is essential to long-term success. Brands must approach engagement as an ongoing initiative that must be sustained to realize lasting success.