partner and customer experience

Getting back to focusing on partner and customer experience | Ep. 58 Channel Edge

  • September 03, 2020

As we settle into a new normal created by this pandemic, it’s time to get back to focusing on customer and partner experience. This week Theresa Caragol, Founder and CEO of AchieveUnite, joins Channel Edge to discuss the good/bad/ugly of the current state of the channel and where partner experience is headed.

On the good side, Theresa shares that we seem to have settled into this normal and we’re getting back to focusing on things that matter. On the bad, she still sees some companies and individuals paralyzed, and Steven adds the ugly are those companies not executing plans they announced.

Theresa shares key partnership experience themes AchieveUnite developed from research conducted in partnership with CompTIA which include:

  1. Partner lifetime value is key
  2. Partner communities and ecosystems are the new channels
  3. The power equation has shifted towards customers and partners
  4. Enablement is the new currency

These themes and the underlying research were shared and discussed in more detail at CompTIA’s ChannelCon event. Listen in as Theresa and host Steven Kellam, VP Marketing at 360insights discuss these themes and current channel trends.


Also, if you enjoy the show please do share it with your colleagues and remember to subscribe using whatever your favorite podcast platform is: iTunesStitcher Radio, or Spotify.

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Click here to listen to our previous episode with Nabeel Ullah, Product Manager at 360insights, as he discusses Compassion Marketing.

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Vendors are innovating their approaches to personalization, customer journeys and much more at an incredible rate. Listen in as @Digital_KStewt shares her findings and how this is impacting CX & PX

#channelmarketing #channelsales

As we move into the biggest sales cycle of the year, it is critical for brands to make up for lost sales from early on in the pandemic. What are the 5 most important variables in designing your next incentive campaign?
Find out:

Looking for better ROI on MDF/Co-Op programs? Sign up today for our live #webinar on September 23rd at 2:00PM ET. #MDFCoOpNewNorm #MDFCoOpTrends

Join 360’s Marketing SVP Steven Kellam and Janet Schijns, CEO of JS Group, as they share their insights and best practices on how to raise the bar on MDF and Co-Op. Sign up today to find out more. #MDFCoOpNewNorm #MDFCoOpTrends

Meet Sanjay, Software Development Manager.
We’ve introduced Sanjay as a part of our #dreamteam over on Facebook, check it out:
#employeespotlight #careers

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