partner and customer experience

Getting back to focusing on partner and customer experience | Ep. 58 Channel Edge

  • September 03, 2020

As we settle into a new normal created by this pandemic, it’s time to get back to focusing on customer and partner experience. This week Theresa Caragol, Founder and CEO of AchieveUnite, joins Channel Edge to discuss the good/bad/ugly of the current state of the channel and where partner experience is headed.

On the good side, Theresa shares that we seem to have settled into this normal and we’re getting back to focusing on things that matter. On the bad, she still sees some companies and individuals paralyzed, and Steven adds the ugly are those companies not executing plans they announced.

Theresa shares key partnership experience themes AchieveUnite developed from research conducted in partnership with CompTIA which include:

  1. Partner lifetime value is key
  2. Partner communities and ecosystems are the new channels
  3. The power equation has shifted towards customers and partners
  4. Enablement is the new currency

These themes and the underlying research were shared and discussed in more detail at CompTIA’s ChannelCon event. Listen in as Theresa and host Steven Kellam, VP Marketing at 360insights discuss these themes and current channel trends.

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Click here to listen to our previous episode with Nabeel Ullah, Product Manager at 360insights, as he discusses Compassion Marketing.

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