partner and customer experience

Getting back to focusing on partner and customer experience | Ep. 58 Channel Edge

  • September 03, 2020

As we settle into a new normal created by this pandemic, it’s time to get back to focusing on customer and partner experience. This week Theresa Caragol, Founder and CEO of AchieveUnite, joins Channel Edge to discuss the good/bad/ugly of the current state of the channel and where partner experience is headed.

On the good side, Theresa shares that we seem to have settled into this normal and we’re getting back to focusing on things that matter. On the bad, she still sees some companies and individuals paralyzed, and Steven adds the ugly are those companies not executing plans they announced.

Theresa shares key partnership experience themes AchieveUnite developed from research conducted in partnership with CompTIA which include:

  1. Partner lifetime value is key
  2. Partner communities and ecosystems are the new channels
  3. The power equation has shifted towards customers and partners
  4. Enablement is the new currency

These themes and the underlying research were shared and discussed in more detail at CompTIA’s ChannelCon event. Listen in as Theresa and host Steven Kellam, VP Marketing at 360insights discuss these themes and current channel trends.

LISTEN TO THE ENTIRE CONVERSATION NOW:

Also, if you enjoy the show please do share it with your colleagues and remember to subscribe using whatever your favorite podcast platform is: iTunesStitcher Radio, or Spotify.

Listen on Google Play Music

Click here to listen to our previous episode with Nabeel Ullah, Product Manager at 360insights, as he discusses Compassion Marketing.

Join the Discussion

Have something to add to this topic?

"There is no limit to what we, as women, can accomplish" - Michelle Obama

Join us on Monday March 8th 12pm EST as we chat with @sgcheek and others on how #womenempowerment is more critical than ever. We hope to see you there!

https://hubs.ly/H0HqWcj0

Life-long advocate for #diversity, #equality and #empowerment, @TheresaCaragol talks about the ongoing challenges, celebrates the achievements, and provides insight into how we can continue to push for inclusion in this week's #ChannelEdge.

https://hubs.ly/H0HJb2r0
#IWD

Change won’t happen overnight, and the road to prosperity isn’t smooth, but in this weeks #blog, guest writer @lmwalsh_CN from @Channelnomics expresses optimism for the future of the #channel.

Read his thoughts on resiliency and accelerated evolution.

https://hubs.ly/H0HD6KF0

"The biggest barrier for women is the thought that they can't have it all" - Cathy Engelbert

Join us on Monday March 8th 12pm EST as we chat with @meaghansullivan1 and others on how #womenempowerment is more critical than ever. We hope to see you there!

https://hubs.ly/H0HqYMF0

To celebrate #InternationalWomensDay, 360insights is hosting a panel discussion on how #womenempowerment is critical more than ever. 

Join us as we chat with three inspiring women in the channel Monday March 8th at 12pm EST at the link below.

https://hubs.ly/H0Hwr-Q0

Load More...

What do you believe is the channel’s biggest challenge today?

Upcoming Channel Events

Are we missing an event? Tell us about it.

Channel Partners
May 4-7, 2020
VIRTUAL EVENT
SiriusDecisions
September 8-11, 2020
LAS VEGAS, NV
Channel Focus
Nov 17-19, 2020
NEWPORT BEACH, CA
360insights Relevance
Postponed
NEW ORLEANS, LA