partner experience

Improving Partner Experience with 3C’s | EP. 48 Cameron Avery

  • April 16, 2020

Why is Marketing enablement more important than ever? And why is it so critical to view through a superior dealer / partner experience lens? This week’s guest, Cameron Avery the CEO of Elastic Digital explains why he believes you start with 3C’s: Content, Cadence and Communication.

Listen in as Cameron discusses the importance of portal design, the evolution of marketing enablement and the need for set & forget multi-tactic lead nurturing. Cameron also shares his thoughts on how digital marketing and partner portals should work together to engage channel partners.

Cameron Avery is an experienced CEO with global channel management experience and extensive industry expertise in B2B IT software and services. Cameron currently leads Elastic Digital, a well-recognized channel marketing and management agency. Join us as Cameron and host Steven Kellam discuss the evolving needs around partner experience and through-partner marketing.

LISTEN TO THE ENTIRE CONVERSATION NOW:

If you’ve got ideas for future shows, want to connect us with an exciting guest or send questions or comments in on the podcast, please free to email us at ChannelEdge@360insights.com

Also, if you enjoy the show please do share it with your colleagues and remember to subscribe using whatever your favourite podcast platform is: iTunesStitcher RadioGoogle Play or Spotify.

Listen on Google Play Music

Click here to listen to our previous episode with Larry Walsh, “Optimism shown by channel leaders during Covid-19 crisis.”

Join the Discussion

Have something to add to this topic?

Data indicate it’s a tale of two channels when it comes to digital transformation as we move through the Covid-19 pandemic. Our latest podcast unpacks this and explores the way forward.
 
Listen here: 
https://okt.to/5D7Xu3  

#channelstrategy #channelsales

Retail is back! Which incentives will smart retail leaders use to help guide, enable and support them to win big on the upswing? Steven Kellam shares some insight in his latest blog post.
 
READ HERE:
https://okt.to/tfLRnr
 
#channelsales #channelmarketing

Today is the day! Remember to tune in https://okt.to/y8lAiP to our live #webinar re: The Charitable Giving Solution at 2:00pm ET. #beyondgiving

Load More...

What do you believe is the channel’s biggest challenge today?

Upcoming Channel Events

Are we missing an event? Tell us about it.

Channel Partners
May 4-7, 2020
VIRTUAL EVENT
SiriusDecisions
September 8-11, 2020
LAS VEGAS, NV
Channel Focus
Nov 17-19, 2020
NEWPORT BEACH, CA
360insights Relevance
Postponed
NEW ORLEANS, LA