partner experience

Improving Partner Experience with 3C’s | EP. 48 Cameron Avery

  • April 16, 2020

Why is Marketing enablement more important than ever? And why is it so critical to view through a superior dealer / partner experience lens? This week’s guest, Cameron Avery the CEO of Elastic Digital explains why he believes you start with 3C’s: Content, Cadence and Communication.

Listen in as Cameron discusses the importance of portal design, the evolution of marketing enablement and the need for set & forget multi-tactic lead nurturing. Cameron also shares his thoughts on how digital marketing and partner portals should work together to engage channel partners.

Cameron Avery is an experienced CEO with global channel management experience and extensive industry expertise in B2B IT software and services. Cameron currently leads Elastic Digital, a well-recognized channel marketing and management agency. Join us as Cameron and host Steven Kellam discuss the evolving needs around partner experience and through-partner marketing.

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Click here to listen to our previous episode with Larry Walsh, “Optimism shown by channel leaders during Covid-19 crisis.”

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Do you know who is the most impactful person in the buyer's journey?

Unpack the #buyer’sjourney and its relation to #marketingenablement and #investments with @forrester's @MariaChien and our own @StevenKellam6 in a #interactivedialog.

Watch it here: https://hubs.ly/H0KQs3n0

Join us on April 27th as our UK Marketing Director, @dgould1969, hosts a LinkedIn Live Event to discuss all things #PartnerEnablement.

You won't want to miss it. Sign up to join the discussion now:
https://hubs.ly/H0LdnS00

#partnerengagement #partnerjourney

Do you know the impact a successful channel incentive program can have on your business? Learn about all the benefits of an incentive program in our newest blog.

Read all about it here: https://hubs.ly/H0L90mJ0

#Salesincentives #ChannelIncentives #ChannelEngagement

What makes a successful partner program?

Listen to the new episode of #ChannelEdge with Taylor Macdonald, SVP of Channel Sales at @sageintacct to learn the thought process and steps to build a successful partner program.

Listen to the full episode: https://hubs.ly/H0L2kGx0

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