Improving Partner Experience with 3C’s | EP. 48 Cameron Avery
Why is Marketing enablement more important than ever? And why is it so critical to view through a superior dealer / partner experience lens? This week’s guest, Cameron Avery the CEO of Elastic Digital explains why he believes you start with 3C’s: Content, Cadence and Communication.
Listen in as Cameron discusses the importance of portal design, the evolution of marketing enablement and the need for set & forget multi-tactic lead nurturing. Cameron also shares his thoughts on how digital marketing and partner portals should work together to engage channel partners.
Cameron Avery is an experienced CEO with global channel management experience and extensive industry expertise in B2B IT software and services. Cameron currently leads Elastic Digital, a well-recognized channel marketing and management agency. Join us as Cameron and host Steven Kellam discuss the evolving needs around partner experience and through-partner marketing.
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If you’ve got ideas for future shows, want to connect us with an exciting guest or send questions or comments in on the podcast, please free to email us at ChannelEdge@360insights.com
Click here to listen to our previous episode with Larry Walsh, “Optimism shown by channel leaders during Covid-19 crisis.”