Partnering for Success: Theresa Caragol Ep. 44

“It is not about the transaction, it is about the relationship,” says Theresa Caragol — founder & CEO of AchieveUnite. What really is partnering for success, and how important is it to a successful go-to-market strategy? How and where does customer experience play a role? Where do you start, and how do you build those powerful and lasting relationships? Please join us as we discuss these hot topics with Theresa and hear about the processes she has designed to drive channel success in both B2B and B2B2C routes to market.

Theresa Caragol is an accomplished channel chief, speaker, author and consultant with over 20 years of experience in building and managing multi-million-dollar indirect channel teams and strategic alliance programs.

Listen now to hear Theresa’s strategy and execution with successful partnering.

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Click here to listen to our previous podcast episode with Heather Tenuto, “What, Where, & How of Customer Success.”