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Ghost Motivation Audience Segmentation Seamless Execution Points Based Loyalty Engagement Strategy
Promotional Sweepstakes Program

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Consumer Durables

Consumer Durables

Plumbing Supply Distributor

Business Outcomes

  • Increase Engagement
  • Align Sales & Marketing

Products Used

The Challenge

Discover how a national plumbing manufacturer transformed its market presence through an innovative six-month promotional sweepstakes. By targeting contractors and engineers, they gained profiling data for over 2,700 new end-users and achieved an astounding 100% email open rate.

Their strategic approach, featuring a Harley Davidson motorcycle as the grand prize, captivated the audience and significantly boosted brand awareness. With comprehensive data tracking and a robust marketing plan, this program set a new standard for industry engagement.

Explore how these insights can elevate your business today.

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“The collaboration and creative insights helped us build a highly successful Rewards Program. This work will drive customer loyalty and success in our company for years to come.”
Program Stakeholder