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Ghost Motivation Audience Segmentation Seamless Execution Loyalty Growth Engagement Strategy
Points-Based Loyalty Program

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Consumer Durables

Consumer Durables

Plumbing Supply Distributor

Business OutcomesS

  • Increase Sales
  • Increase Loyalty
  • Increase Mindshare & Market Share

Products Used

The Challenge

Discover how a leading plumbing supply distributor captured market share in a high-demand environment. Through a points-based loyalty program, they motivated contractors to boost water heater sales, achieving a 37% increase and selling 3,000 additional units. This strategy, supported by audience segmentation and personalized goals, led to $6.9 million in new business growth. With a robust marketing campaign and seamless execution, this program set a new standard for industry success.

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“The collaboration and creative insights helped us build a highly successful Rewards Program. This work will drive customer loyalty and success in our company for years to come.”
Program Stakeholder