Header image with a photo of Angela Leech, Senior Research Director at Forrester Research, episode title The Reseller/Buyer Connection is Broken

Ep. 31 – Angela Leech: The Reseller/Buyer Connection is Broken

“17, 70, 23, 62, and 1 are the five big numbers that we (Forrester) are relating to channel marketing high performance…” High-performance channel marketing, encoded in a short set of numbers; intriguing, isn’t it?  After all, who among us doesn’t want to run high-performing channel marketing campaigns?  However, what do these numbers mean and where

Header image with a photo of author Jay Baer, episode title Jay Baer on Talk Triggers

BONUS – Jay Baer on Talk Triggers

“In B2B, 91% of ALL purchases are influenced by word of mouth…” Research shows that even in light of this truth, fewer than 1% of companies have a defined word of mouth strategy. Jay Baer is the founder of Convince and Convert, and if you work in marketing you’ve most likely seen him at a

Header image with a photo of Paul Yantus, VP Marketing at 360insights, episode title The Channel Pulse Report, Q2 2019

Paul Yantus: The Channel Pulse Report, Q2 2019

Paul Yantus is the VP of Marketing at 360insights and rejoins Channel Edge to discuss the Channel Pulse Report findings for Q2 2019.  Find out what vendors are measuring in their partner marketing, what KPIs they value most, how they’re leveraging (or not!) predictive analytics, and more by downloading the free report right HERE. Of

Header image with a photo of Kristine Stewart of Channel Impact, episode title A Strategic Game Plan for Partner Success

Ep. 29 – Kristine Stewart: A Strategic Game Plan for Partner Success

“Today’s companies must view partner success through the same lens as customer success or face the risk of losing business.” Kristine Stewart is the VP of Channel Customer Success at Channel Impact and an IT industry veteran who has held numerous executive leadership roles across sales, channels, business development and marketing organizations. Previously in her

Header image with a photo of Lisa Penn of SAP, episode title Partner Enablement & Managing Through the Noise

Ep. 28 – Lisa Penn: Partner Enablement & Managing Through the Noise

“Whatever the vendor’s priorities are, doesn’t necessarily mean that they are shared by the partners.” Lisa Penn is the Chief of Staff for Global Partner Marketing responsible for strategic initiatives targeted to position SAP as the global partner of choice for cloud resellers. Digital transformation, AI programs, channel transformation and program ROI are just a