Episode 40 - Melinda Aguilar - What's Vendor to Do?

Ep. 40 – Melinda Aguilar: What’s a Vendor to Do?

“They NEED to all stick with rebates…” Melinda Aguilar is back for round two.  After kicking up dust in her first appearance back on episode 38, Dear Vendor, Let Me Introduce You to Our Customer…. she’s back to share her perspective on what makes a great partnership with a vendor.  If you haven’t checked out

Tommy Wald - Vendor, Reseller, Customer Symbiosis

Ep. 39 – Tommy Wald: MSP Optimization/Partner Symbiosis

You may have heard this theory before, we certainly have, resellers don’t always tell vendors and or customers exactly what they’re thinking. It can be difficult to build a strong lasting relationship if vendors, resellers and customers are not on the same page.  In this Channel Edge episode, we dig into the reseller experience to

Header image with a photo of Lori Cornmesser, VP of Worldwide Partner and Alliance Sales at Infoblox, episode title Should We Treat Resellers as Customers

Ep. 36 – Lori Cornmesser: Should We Treat Resellers as Customers?

“Are you speaking your partners’ language?” Lori Cornmesser is VP of Worldwide Partner and Alliance Sales at Infoblox where’s she’s responsible for indirect sales, partner performance, channel reach, revenue attainment, and partner profitability.  Lori got her start in the managed services and network security fields 25 years ago and has brought a hard-charging approach to

Header image with a photo of Scott Armstrong of Brainrider, episode title Aligning Marketing Tactics to the Buyer’s Journey

BONUS – Scott Armstrong: Aligning Marketing Tactics to the Buyer’s Journey

 “Machines don’t create trust; emotion creates trust and emotion is between people.” Scott Armstrong is a partner at Brainrider, a B2B marketing agency that helps businesses adopt and optimize a pipeline strategy, run more effective campaigns, and ultimately drive more business revenue.  He also happens to enjoy teaching because, as many of us know, teaching

Header image with a photo of Heather Margolis, founder of Channel Maven Consulting, episode title Top 3 Takeaways From ChannelCon ‘19

Ep. 34 – Heather Margolis: Top 3 Takeaways From #ChannelCon19

“How do you put all that time and resource into a partner who’s also selling not only your strategic partners, but also your competitors?” Heather Margolis is an entrepreneur, part-time foodie, and founder of Channel Maven Consulting. She has led channel programs for companies like EMC, EqualLogic, and Dell. Heather helps channel organizations build smarter channel