Header image with a photo of Scott Armstrong of Brainrider, episode title Aligning Marketing Tactics to the Buyer’s Journey

BONUS – Scott Armstrong: Aligning Marketing Tactics to the Buyer’s Journey

 “Machines don’t create trust; emotion creates trust and emotion is between people.” Scott Armstrong is a partner at Brainrider, a B2B marketing agency that helps businesses adopt and optimize a pipeline strategy, run more effective campaigns, and ultimately drive more business revenue.  He also happens to enjoy teaching because, as many of us know, teaching

Header image with a photo of Heather Margolis, founder of Channel Maven Consulting, episode title Top 3 Takeaways From ChannelCon ‘19

Ep. 34 – Heather Margolis: Top 3 Takeaways From #ChannelCon19

“How do you put all that time and resource into a partner who’s also selling not only your strategic partners, but also your competitors?” Heather Margolis is an entrepreneur, part-time foodie, and founder of Channel Maven Consulting. She has led channel programs for companies like EMC, EqualLogic, and Dell. Heather helps channel organizations build smarter channel

Header image with a photo of Angela Leech, Senior Research Director at Forrester Research, episode title The Reseller/Buyer Connection is Broken

Ep. 31 – Angela Leech: The Reseller/Buyer Connection is Broken

“17, 70, 23, 62, and 1 are the five big numbers that we (Forrester) are relating to channel marketing high performance…” High-performance channel marketing, encoded in a short set of numbers; intriguing, isn’t it?  After all, who among us doesn’t want to run high-performing channel marketing campaigns?  However, what do these numbers mean and where

Header image with a photo of author Jay Baer, episode title Jay Baer on Talk Triggers

BONUS – Jay Baer on Talk Triggers

“In B2B, 91% of ALL purchases are influenced by word of mouth…” Research shows that even in light of this truth, fewer than 1% of companies have a defined word of mouth strategy. Jay Baer is the founder of Convince and Convert, and if you work in marketing you’ve most likely seen him at a

Header image with a photo of Paul Yantus, VP Marketing at 360insights, episode title The Channel Pulse Report, Q2 2019

Paul Yantus: The Channel Pulse Report, Q2 2019

Paul Yantus is the VP of Marketing at 360insights and rejoins Channel Edge to discuss the Channel Pulse Report findings for Q2 2019.  Find out what vendors are measuring in their partner marketing, what KPIs they value most, how they’re leveraging (or not!) predictive analytics, and more by downloading the free report right HERE. Of

Header image with a photo of Kristine Stewart of Channel Impact, episode title A Strategic Game Plan for Partner Success

Ep. 29 – Kristine Stewart: A Strategic Game Plan for Partner Success

“Today’s companies must view partner success through the same lens as customer success or face the risk of losing business.” Kristine Stewart is the VP of Channel Customer Success at Channel Impact and an IT industry veteran who has held numerous executive leadership roles across sales, channels, business development and marketing organizations. Previously in her