marry sales and marketing operations

Ep. 10: Sal Patalano – Marry Sales & Marketing Ops.

Sal Patalano is back to join Steven in the Chit-Chat Room (patent pending), and besides Sal’s time at the legendary discotheque Studio 54 and his work with the late Steve Jobs, he’s here with a serious message about the strategic importance of learning how to merge sales and marketing operations.  Sal believes that this integration

Gary Morris – How to Implement Account Based Marketing

Ep. 9: Gary Morris – How to Implement ABM

Account based marketing is a marketing discipline that, at first glance, sounds like the perfect strategy for any company with a long sales cycle and complex business proposition.  As with so many marketing strategies, much of the disciplined work involved with rolling ABM out successfully is foundational and un-sexy.  Gary Morris, CEO of Successful Channels

Carol Neslund – Transcending the HR Crunch

Ep. 8: Carol Neslund – Transcending the HR Crunch

As of this writing, North American unemployment numbers are reaching incredible new single-digit lows, and in many industries such as the tech space, jobs are being created faster than companies can find qualified people to fill them. Couple this with considerable changes to the way commerce is transacting and the new skills necessitated by these

Channel Marketing Is Dead, Long Live The Channel

Ep. 7 Channel Marketing Is Dead, Long Live The Channel

Rod Baptie has been a channel marketing professional for longer than many of my colleagues have been alive. The great thing about having such a long perspective is that it helps one to see what truly matters during the ebbs and flows of the industry, having seen so many trends, downturns and upswings come and

Laz Gonzalez says: Channel Management Process Precedes Technology

Ep. 6 – Channel Management Process Precedes Technology

“Well, first of all, I think it IS your fault…” Either as a matter of convenience or one of expedience, Laz Gonzalez thinks that most of us are doing it backwards. A prominent industry analyst and thought leader, Laz brings unparalleled channel expertise to his role as Chief Strategy Officer at Zift and has served

Robert Cassard is a passionate entrepreneur who helps brands crack the code of online video—generating faster growth through online video than they ever...

Ep. 4 – Drive Growth Through High Impact Video

A self-described video growth hacker, Robert Cassard is a passionate entrepreneur who loves to help brands crack the code of online video—generating faster growth through online video than they ever thought possible. Lately, Robert has been fixating on reality-based video marketing to and through the channel. By reality-based, Robert is referring to the fact that

Jay McBain of Forrester Research says through channel marketing automation is the future of Partner Marketing

Ep. 3 – The Future of Partner Marketing

For around a year now, Jay McBain has been the Principal Analyst for Global Channels at Forrester Research, a position built upon a distinguished career partner marketing. In addition to his work with Forrester, Jay is an accomplished speaker, author and innovator in the IT industry. Named to the Top 40 Under Forty by the

Channel Edge Podcast banner Innovating For Impact In Channel Sales

Ep. 2 – Innovating For Impact In Channel Sales

Lisa Penn is the Sr. Director of Global Indirect Partners at SAP and has been working in the partner community for many years, having started her career a partner herself. Her take on the partner perspective is real and raw: “Partners will do what gives them the most comfort and gives them the most results