Header image with a photo of Lori Cornmesser, VP of Worldwide Partner and Alliance Sales at Infoblox, episode title Should We Treat Resellers as Customers

Ep. 36 – Lori Cornmesser: Should We Treat Resellers as Customers?

“Are you speaking your partners’ language?” Lori Cornmesser is VP of Worldwide Partner and Alliance Sales at Infoblox where’s she’s responsible for indirect sales, partner performance, channel reach, revenue attainment, and partner profitability.  Lori got her start in the managed services and network security fields 25 years ago and has brought a hard-charging approach to

Header image with a photo of Scott Armstrong of Brainrider, episode title Aligning Marketing Tactics to the Buyer’s Journey

BONUS – Scott Armstrong: Aligning Marketing Tactics to the Buyer’s Journey

 “Machines don’t create trust; emotion creates trust and emotion is between people.” Scott Armstrong is a partner at Brainrider, a B2B marketing agency that helps businesses adopt and optimize a pipeline strategy, run more effective campaigns, and ultimately drive more business revenue.  He also happens to enjoy teaching because, as many of us know, teaching

Header image with a photo of Heather Margolis, founder of Channel Maven Consulting, episode title Top 3 Takeaways From ChannelCon ‘19

Ep. 34 – Heather Margolis: Top 3 Takeaways From #ChannelCon19

“How do you put all that time and resource into a partner who’s also selling not only your strategic partners, but also your competitors?” Heather Margolis is an entrepreneur, part-time foodie, and founder of Channel Maven Consulting. She has led channel programs for companies like EMC, EqualLogic, and Dell. Heather helps channel organizations build smarter channel

Header image with a photo of Angela Leech, Senior Research Director at Forrester Research, episode title The Reseller/Buyer Connection is Broken

Ep. 31 – Angela Leech: The Reseller/Buyer Connection is Broken

“17, 70, 23, 62, and 1 are the five big numbers that we (Forrester) are relating to channel marketing high performance…” High-performance channel marketing, encoded in a short set of numbers; intriguing, isn’t it?  After all, who among us doesn’t want to run high-performing channel marketing campaigns?  However, what do these numbers mean and where

Header image with a photo of author Jay Baer, episode title Jay Baer on Talk Triggers

BONUS – Jay Baer on Talk Triggers

“In B2B, 91% of ALL purchases are influenced by word of mouth…” Research shows that even in light of this truth, fewer than 1% of companies have a defined word of mouth strategy. Jay Baer is the founder of Convince and Convert, and if you work in marketing you’ve most likely seen him at a