Channel Marketing Is Dead, Long Live The Channel

Channel Marketing Is Dead, Long Live The Channel

Rod Baptie has been a channel marketing professional for longer than many of my colleagues have been alive. The great thing about having such a long perspective is that it helps one to see what truly matters during the ebbs and flows of the industry, having seen so many trends, downturns and upswings come and

Laz Gonzalez says: Channel Management Process Precedes Technology

Ep. 6 – Channel Management Process Precedes Technology

“Well, first of all, I think it IS your fault…” Either as a matter of convenience or one of expedience, Laz Gonzalez thinks that most of us are doing it backwards. A prominent industry analyst and thought leader, Laz brings unparalleled channel expertise to his role as Chief Strategy Officer at Zift and has served

Robert Cassard is a passionate entrepreneur who helps brands crack the code of online video—generating faster growth through online video than they ever...

Ep. 4 – Drive Growth Through High Impact Video

A self-described video growth hacker, Robert Cassard is a passionate entrepreneur who loves to help brands crack the code of online video—generating faster growth through online video than they ever thought possible. Lately, Robert has been fixating on reality-based video marketing to and through the channel. By reality-based, Robert is referring to the fact that

Jay McBain of Forrester Research says through channel marketing automation is the future of Partner Marketing

Ep. 3 – The Future of Partner Marketing

For around a year now, Jay McBain has been the Principal Analyst for Global Channels at Forrester Research, a position built upon a distinguished career partner marketing. In addition to his work with Forrester, Jay is an accomplished speaker, author and innovator in the IT industry. Named to the Top 40 Under Forty by the

Channel Edge Podcast banner Innovating For Impact In Channel Sales

Ep. 2 – Innovating For Impact In Channel Sales

Lisa Penn is the Sr. Director of Global Indirect Partners at SAP and has been working in the partner community for many years, having started her career a partner herself. Her take on the partner perspective is real and raw: “Partners will do what gives them the most comfort and gives them the most results

Channel Edge A Podcast for Channel Sales and Marketing Leaders

Ep. 1 – A Podcast for Channel Sales and Marketing Leaders

Welcome to Channel Edge; the podcast where channel leaders share success strategies, best practices and emerging trends, brought to you by 360insights, The Channel Success Platform.  This is a brand-new project for the team here at 360insights, but it has been a long time coming for this team and we’ve been wanting to make this