Ep. 41 – Jennifer McCready: Channel Strategy From Scratch

Have you ever thought about how you would build a program with no legacy organizational contracts? Well, Jennifer McCready, the Global Channel Chief for Steelcase definitely has. In this podcast, we had the pleasure of speaking with her about some insights she’s acquired managing channel strategy.

So, what does she believe is a key starting point in this process?

“The first thing is making sure you have the right mix of partner types in your ecosystem…”

Jennifer delivers a captivating discussion on channel strategy, from her 18+ years of professional experience. With success in managing sales teams, marketing teams, project teams, and technology device strategy for enterprise companies like Microsoft, she’s one of the top thought-leaders in this space.

“There’s too much information out there, which tends to overwhelm,” she states.

Joining Steelcase has provided Jennifer the opportunity to build her channel programs from a clean slate – a compelling opportunity for any of us who have been dropped into legacy ecosystems.

Tune in to hear more about her incredible journey and what she’s learned along the way!


If you’ve got ideas for future shows, want to connect us with an exciting guest or send questions or comments in on the podcast, please free to email us at ChannelEdge@360insights.com

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